Best of Brand
April ‘Ad of the Month’: Jeep’s ‘The Silent Edition’ is the Blueprint of Restraint in Automotive Advertising
In an industry defined by roaring engines, sweeping landscapes, and relentless spectacle, Jeep and Publicis Canada have done something quietly radical. Their new print campaign for the 2026 Jeep Cherokee Hybrid, titled The Silent Edition, does not shout about horsepower, towing capacity, or off-road dominance. It simply shows what happens when a vehicle becomes still enough…
Marketing in a Multitasking Economy: Winning in the Age of Digital Attention
Today’s ad world is no longer competing against ads, it’s competing within a multitasking marketing reality. It’s competing with WhatsApp notifications, Instagram scrolls, half-watched Netflix episodes, and that “just one quick reply” on Slack. Welcome to a multitasking world, where attention is no longer just fragmented; attention is being auctioned off in micro-moments. As consumers go back and forth between…
WPP + Google Walk Into a Bar… and Change Marketing Forever
Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of $400 million over five years, and this transaction is not strictly a tech upgrade. It illustrates how creativity, data, and intelligence would now come together to drive the next chapter in…
Digital Branding Starts with a Right Name Before Going Digital
Digital branding is a crucial pain point for every marketer. It begins long before your potential lead or user clicks on your website to explore your products or services. To break that process down, let me give you a quick real-world example. I ran a few Google searches looking for a smart chef. While scrolling,…
Surviving Google AI Search Mode: A New Game for Brands
Google rolled out its Google AI Search mode globally and made it available for its users. After introducing the AI overview, the AI search mode was another significant step that was thought out by the company’s executives and Sundar Pichai. How many more options can the search bar hold for now? First, search, lens, Voice…
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