LinkedIn Premium Cost to B2B Companies and The Growing Value Gap

Rainbow Washing Doesn’t Work Anymore. Here’s Why

What to Watch AI: Why Audiences Are Letting AI Choose Their Next Stream

From Burger King to Mercedes: 6 Pride Campaigns That Stood Out 

May Marketing Rundown: 6 Must-Know Stories That Shaped the Month

AI-Generated Faces Are Reshaping Advertising-But at What Cost?

AI Productivity in Marketing: Are Teams Really Saving Time or Just Doing More Work?

$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells

Cannes Lions 2026: The AI Hype Era Is Over, Proof Is the New Flex 

A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI

$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises B2B Marketing Trends in 2026

$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises

By Ruchi Roy March 2, 2026
Without sounding like a fear-monger, B2B marketing trends in 2026 seem very...
B2B , Industry Insights
Cost of Dull Ads

$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells

By Ruchi Roy May 28, 2026
Dull Advertising How dull advertising, short-form pressure, and a culture of safe...
Changing Face of Brand Comms , In Conversation
AEO Tips for Millennial Marketers

10 AEO Tips for Millennial Marketers to Win Attention

By Ruchi Roy August 22, 2025
Google is changing the gears right now. Yes, and we are talking...
Advice

Toolbox

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LinkedIn Premium Cost to B2B Companies and Users

LinkedIn Premium Cost to B2B Companies and The Growing Value Gap

By Ruchi Roy June 15, 2026
LinkedIn has always wrapped itself as a professional's paradise. A network where careers are built, deals are closed, and brands find their...
Industry Insights , Tools

Best of Brand

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streaming wars

Streaming Wars 2.0: How Platforms Are Marketing Content Like Products 

By Garima Sinha June 8, 2026
The streaming wars are no longer about whose library is bigger and whose subscriber base is larger. But by 2026, a...
Best in Brand , Creative Inspiration

Bangers

AI driven behavior
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

Edge ai for real-time
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Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha  July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

wpp profit warning
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WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha  August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

WPP Google partnership
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WPP + Google Walk Into a Bar… and Change Marketing Forever

By Garima Sinha  November 17, 2025

Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…