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$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises B2B Marketing Trends in 2026

$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises

By Ruchi Roy March 2, 2026
Without sounding like a fear-monger, B2B marketing trends in 2026 seem very...
B2B , Industry Insights
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10 AEO Tips for Millennial Marketers to Win Attention

By Ruchi Roy August 22, 2025
Google is changing the gears right now. Yes, and we are talking...
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2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing

By Ruchi Roy September 9, 2024
According to a fresh report by Smartly, the AI-powered ad tech company,...
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AI in Gmail is Reshaping Email Marketing (and 5 Ways Marketers Can Adapt)

By Ruchi Roy April 23, 2026
Email marketing has been a cornerstone of digital advertising since the earliest days of the internet. Brands have relied on...
Marketing , Tools

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The Devil Wears Prada 2 Launched a Marketing Ecosystem

By Ruchi Roy May 12, 2026
Twenty years ago, The Devil Wears Prada hit cinemas with little brand involvement and no marketing fanfare to speak of....
Best in Branding , Events

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AI driven behavior
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

Edge ai for real-time
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Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha  July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

wpp profit warning
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WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha  August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

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WPP + Google Walk Into a Bar… and Change Marketing Forever

By Garima Sinha  November 17, 2025

Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…