brand loyalty vs price

Brand Loyalty vs. Price: Are Consumers Finally Choosing Deals Over Their Favorite Brands?

A customer has been using the same shampoo for five years. They...
deepfake influencer

Deepfake Influencer Ads: Who Pays the Price When AI Fakes an Endorsement?

Imagine scrolling through Instagram when an influencer you know pops up in...
CTV advertising

The Future of CTV Advertising: Can Streaming TV Deliver Real ROI? 

Television ads can reach millions of households and build strong brand awareness....
brand partnership strategy

When Brand Partnerships Backfire: What the Mexicali–Coca-Cola Split Teaches Marketers

A sponsorship deal can put a brand in front of millions of...
BYD Cultural branding of China

Chinese Brands are Moving from Product Exporters to Cultural Brands

For years, the global perception of Chinese brands has been built around...
October Marketing Rundown

October Marketing Rundown: 6 Stories That Shaped the Month

October's marketing ecosystem came face-to-face with some hard facts. The AI bubble...