The 10$ Sustainable Latte: Ethical Coffee, Sustainable Branding, or Just an Aesthetic? 

Sustainable AI Strategy: The Key to Greener, Smarter Technology  

Green Advertising Without Greenwashing: 5 Achievable Goals for Agencies

Meta Partnership Ads Just Got a Major Upgrade: Here’s Why Every Marketer Should Care 

The evolution of women’s day marketing in 2026 

The Future of CMO: Reinvention, Not Extinction, in the Age of AI

New Social Media Platforms to Watch in 2026 Before They Go Mainstream

February Marketing Rundown: 7 Must-Know Stories That Shaped the Month

Why AI Advertising Backlash Is Growing—and What Marketers Must Learn 

Platform Whiplash: How X’s Ownership Turmoil Triggered TikTok Marketing Uncertainty

$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises B2B Marketing Trends in 2026

$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises: B2B Marketing Trends in 2026

By Ruchi Roy March 2, 2026
Without sounding like a fear-monger, B2B marketing trends in 2026 seem very...
B2B , Industry Insights
AEO Tips for Millennial Marketers

10 AEO Tips for Millennial Marketers to Win Attention

By Ruchi Roy August 22, 2025
Google is changing the gears right now. Yes, and we are talking...
Advice
Advertising Trends

2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing

By Ruchi Roy September 9, 2024
According to a fresh report by Smartly, the AI-powered ad tech company,...
Advice , Industry Insights

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ai tools for marketing

GPT Marketing Trends 2026: How AI Is Reshaping Strategy, Creativity, and Teams

By Garima Sinha February 4, 2026
For marketers in 2024, prompting GPT was a talent—almost a superpower. By 2026, prompting won't be sufficient on its own. The way we...
Tools

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brand name normalization rules

Why Brand Name Normalization Rules Matter More Than Ever in the Age of AI Search 

By Garima Sinha February 25, 2026
Enter your brand name on Google. Next, do the same with ChatGPT. Then, search through Perplexity—this is where brand name normalization rules...
B2B , Best of Brand

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AI driven behavior
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

Edge ai for real-time
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Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha  July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

wpp profit warning
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WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha  August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

WPP Google partnership
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WPP + Google Walk Into a Bar… and Change Marketing Forever

By Garima Sinha  November 17, 2025

Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of…

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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…