Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision

By Garima Sinha | November 7, 2025
Why Great Brands Need Great Rivals Coke Vs Pepsi

Why Great Brands Need Great Rivals: Coke Vs Pepsi

November 6, 2025
Pharma Advertising Regulations: From Viral Hype to Regulatory Reality
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Pharma Advertising Regulations: From Viral Hype to Regulatory Reality

November 3, 2025
AB Testing is a Must and 98 Percent SMBs Feel Pretty Positive with Results

A/B Testing is a Must and 98 Percent SMBs Feel Pretty Positive with Results

October 31, 2025
October Marketing Rundown: 6 Must-Know Stories That Shaped the Month
Monthly Marketing News , News
Scroll, Stream, Repeat: How Social Media Entertainment is Taking Over in 2025
B2B , Creative Inspiration
Brands Make Marketing Personal Again by Going Direct-to-Fan
Customer Experience
The Rebrand of Radio: Audio Marketing’s Unexpected Comeback
Creative Inspiration , Marketing
B2B influencer Marketing is Real and a Key to Thrive in Competition
B2B , Influencer Things
Old School, New Rules: Nostalgia Ads That Capture Gen Z & Millennials
B2B , Customer Experience

Peek into the Industry

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influence buying decision​

Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision

By Garima Sinha November 7, 2025
Have you ever clicked ‘Buy Now’ and wondered — wait, when did...
Customer Experience
Why Great Brands Need Great Rivals Coke Vs Pepsi

Why Great Brands Need Great Rivals: Coke Vs Pepsi

By Ruchi Roy November 6, 2025
Coke vs Pepsi is one long-battle that has crossed the age, gender,...
Creative Inspiration
Pharma Advertising Regulations: From Viral Hype to Regulatory Reality

Pharma Advertising Regulations: From Viral Hype to Regulatory Reality

By Garima Sinha November 3, 2025
We are currently in a time where pharma advertising regulations can transform...
B2B , Industry Insights

Toolbox

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SA360 vs google ads​

SA360 vs Google Ads: How to Choose the Right Platform for Smarter Campaign Management

By Garima Sinha October 31, 2025
Remember when scaling up a campaign simply meant adding more keywords and increasing your budget? Those days are gone. In 2025,...
Industry Insights , Tools

Best of Brand

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Why B2B Brands Are Betting on Experiences, Not Events

Why B2B Brands Are Betting on Experiences, Not Events

By Ruchi Roy October 27, 2025
B2B brands have consistently relied upon events and presentations. However, the events and pitches have evolved into experiences and experiential...
B2B , Best of Brand

Bangers

AI-driven behavior
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025

By Garima Sinha  May 22, 2025

Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap,…

Edge ai for real-time
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Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha  July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is…

wpp profit warning
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WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha  August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number…

make a recovery after 2024 layoffs
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Will Continuous Disney Layoffs Crash their Happy Brand Image?

By Ruchi Roy  September 30, 2024

The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string…

influence buying decision​

Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision

By Garima Sinha  November 7, 2025

Have you ever clicked ‘Buy Now’ and wondered — wait, when did I actually decide to buy this? You didn’t just make a decision. You…