Advice
4 Omnichannel Pitfalls Marketers Must Avoid to Drive Growth
Omnichannel pitfalls in marketing are as common as finding coal while digging for diamonds. In a landscape more competitive than ever, persistence is everything. From digital to offline, in-house teams to out-of-home placements—marketers are chasing their buyers across every imaginable touchpoint. With so many platforms and campaigns running simultaneously, it’s not hard to predict when…
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Why B2B Digital Accessibility Is a Must for Modern-Day Businesses
Digital accessibility isn’t just about checking a box for compliance—it’s about doing the right thing in today’s business world. It’s about inclusion. In business, inclusion translates directly into broader reach, more substantial ROI, and long-term credibility. Conversely, ignoring accessibility can open the door to serious consequences. Netflix, Domino’s Pizza, and even Beyoncé’s brand have faced…
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How Retail Media and CTV Advertising Dominate Omnichannel Strategy
Ads in supermarkets, social media feeds, and streaming platforms—advertising today is everywhere. Amid this saturation, two channels are emerging as the new power players in omnichannel marketing: CTV advertising and retail media. In a landscape where ads are inescapable, the goal is no longer ubiquity—it’s consistency and connection. That’s where the omnichannel strategy comes in.…
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Why Kanye West’s Marketing Playbook is Risky for Brands
Kanye West is more than a musician—he’s a brand, a cultural disruptor, and a master of chaotic marketing. But as much as his unfiltered approach keeps him in the spotlight, it also comes with reputation-destroying risks that most brands simply can’t afford. A 24-time Grammy winner and a master of chaotic marketing, once had lucrative…
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How CPG Marketing can Win in today’s Algorithmic Era
CPG marketing is no longer just about pushing products and hoping for brand loyalty. It’s 2025, and the landscape has shifted dramatically. Brands are navigating an era where algorithms govern everything — from what consumers see in their social feeds to what products they discover on e-commerce platforms. That’s why today is about the Algorithmic…
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No More Fake Nice: Why Compassionate Marketing Wins in 2025
Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…
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Is AI Making Marketing Efficient without Emotions? The AI Dilemma
AI in marketing is efficient in bringing results. It is a choice that offers marketers and brands the freedom to act fast. Gone are the days when a department had to analyze data by reading every Excel document—now, big data is little for AI. But the question is trickier than we expect. It is imperative…
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How Digital Onboarding Shapes B2B Employee Satisfaction
In today’s digital-first world, businesses thrive on their ability to create seamless experiences—not just for customers but also for employees. In the B2B space, employee satisfaction directly influences client relationships and long-term business success, and it becomes even more critical. Employer branding isn’t just about recruitment marketing; it’s about how employees experience the company from…
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The Underbelly of Honey Affiliate Marketing
“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam. “Alleged” is the keyword here, but what started as a game-changing…
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The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
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