Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
Articles by Ruchi Roy
Influencer Marketing Challenges are Breaking the Creator Economy’s Supply Chain
This year’s Coachella was supposed to be the creator economy’s greatest flex. Justin Bieber headlining. Sabrina Carpenter is making her festival debut. An estimated 375,000 attendees filing through the desert, and thousands of brand-sponsored creators are ready to capture every moment. Instead, what played out on social…
Why Did YouTube Add a Switch-Off Button to its Fastest-Growing Feature?
Social media platforms are not known for giving up their users easily, willingly, or ethically. That is what makes YouTube Shorts’ decision to add a Switch-Off button so remarkable. In an industry that is architected around maximizing screen time, handing…
The Devil Wears Prada 2 Launched a Marketing Ecosystem
Twenty years ago, The Devil Wears Prada hit cinemas with little brand involvement and no marketing fanfare to speak of. Fashion houses were reluctant to associate with the satire of their world. The film went on to gross over $326 million globally…
Executive Marketing is Manufactured, Backfiring for Brands
Brands and organizations have been penetrating digital spaces with marketing campaigns for decades. However, brands are also propping up C-suite executives and CEOs in front of the camera for more branded content. When it is not about branded content, it…
April Marketing Rundown: 7 Stories That Shaped the Month
April marketing trends put the spotlight on accountability across brands and tech organizations. AI integration across departments emerged as a defining theme at the end of Q1. At the same time, multiple reports and findings clarified the actual, measurable impact of AI…
What Fappening Forum’s Return Tells Us About Modern SEO
A blacklisted, malware-flagged forum, Fappening Forum, from 2014, is generating fresh search traffic in 2026. This isn’t about the forum. It’s about what the algorithms rewarded and why that should alarm every marketer. In the winter of 2026, the internet did something peculiar. Triggered by a…
From AI Hype to AI Reality: Where AI Marketing Falls Apart
Everyone’s “doing AI.” Very few are actually winning with it. Over 69 percent of marketers have integrated AI into operations, but 75 percent of companies still don’t report measurable AI results. Adoption is high, but impact is patchy at best. A large share of companies…
April ‘Ad of the Month’: Jeep’s ‘The Silent Edition’ is the Blueprint of Restraint in Automotive Advertising
In an industry defined by roaring engines, sweeping landscapes, and relentless spectacle, Jeep and Publicis Canada have done something quietly radical. Their new print campaign for the 2026 Jeep Cherokee Hybrid, titled The Silent Edition, does not shout about horsepower, towing…
Meta’s New Anti-Scam Announcement Has a Structural Blind Spot
A couple of months ago, I wrote about how Meta was running what the industry called a scam economy. The profits from fraudulent ads made the company’s 10 percent profit while performing just enough enforcement to keep regulators at bay. The piece argued…
AI in Gmail is Reshaping Email Marketing (and 5 Ways Marketers Can Adapt)
Email marketing has been a cornerstone of digital advertising since the earliest days of the internet. Brands have relied on it for promotions, audience retention, and direct communication, and for good reason. According to HubSpot’s 2026 Email Marketing Report, more than…