Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Post-2020 Retail and eCommerce Reset and Role of AI Disruption
When the world shut down in 2020, commerce found a new avenue to grow: digital ecosystems and mobile phones. Shopping shifted to apps. Grocery orders became digital. QR codes replaced paper menus. Consumers who had never considered online as a…
Debunking 8 Retail Media Myths That Cost Brands Growth
Retail media, once viewed as an e-commerce channel, has evolved into a more influential marketing ecosystem. It now shapes product discovery, brand awareness, and omnichannel measurement. CPG, DTC, and localized brands have recognized this. According to EMARKETER, 73 percent of…
How Synthetic Can Advertising Become? AI Influencers, Synthetic Audiences, and the New Reality
Advertising has long been the most creative and accommodating space for AI experiments. Yet by the end of the first half of 2026, artificial intelligence had moved beyond being a creative assistant for marketers. Adobe’s 2026 AI and Digital Trends…
Inside the NBPA’s Athlete Marketing Strategy: “Players Are the Culture”
The NBPA’s Keisha Wright explains why athlete marketing is moving beyond endorsements toward co-creation, ownership, and long-term partnerships. For most of sports marketing history, the athlete’s job was simple: show up, say the line, sell the product. The National Basketball…
Algorithm-Friendly Creative Advertising: Built to be Forgotten?
Over the past five years, every major platform has handed creators more room to breathe. The struggle of making 10-sec vines kept expanding. Instagram Reels went from a 15-second cap at launch in 2020 to 90 seconds by 2022, then…
Compliance in Gen AI: Rewriting the Marketing Playbook for Regulated Industries
As AI reshapes content creation, Adclear AI’s Joe Jordan explains why the future of compliance lies within the creative process, not at the end. Generative AI has made it easier than ever for marketing teams to create content at scale.…
The Divide in AI Consumer Personas: Brands Must Work on Contextual AI Deployment
Brands and agencies are setting up a comfortable equation in boardrooms and marketing pitches. It is: AI makes customer service faster, faster service means better experiences, and better experiences build loyalty. However, consumer trust in AI is not a monolith,…
5 Warning Signs Brands Can’t Ignore About AI in Marketing
Brands entered 2026 making high-value bets over AI. CEOs and CMOs threw off the reins on AI and let it take over departments, including marketing and advertising. Budgets expanded; human forces cut down, workflow realigned in accordance with C-suite orders. …
June Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The year 2026 has reached the halfway point in its completion. June marketing rundown is more about structural transformation and less about campaign launches. The month’s biggest stories centered on retail media consolidation, the institutionalization of the creator economy, AI’s…
Explainer: The Internal Challenges Limiting Marketing’s Multiplier Effect
The Multiplier Effect research by WARC makes a compelling case for integrating brand and demand marketing. Brands that combine the two consistently outperform those treating them as separate disciplines. Yet understanding the theory is much easier than putting it into…