Garima Sinha

Edge ai for real-time

Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha / July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is a “stretch and chill” day. Your playlist synced to your pace. Your smart fridge reminded you that you were out of oat milk (again). Your car re-routed itself to avoid…

AI transparency

Why AI Transparency is the New Competitive Advantage

By Garima Sinha / July 15, 2025

Do you recall a time when price tags, catchy slogans, or even a complimentary tote bag were used to foster brand loyalty? Today’s consumers are swiping right to something else entirely: trust. In a world where algorithms make more decisions than humans, AI transparency has become the new currency of credibility—and it’s reshaping the market. …

consent management

Why Consent Management is the Hottest Brand Move You’re Overlooking

By Garima Sinha / July 12, 2025

Let’s be honest—nobody reads the cookie popups. You have seen them. You have clicked “Accept All” without thinking. Or maybe you have caught a glimpse of the “Manage Preferences” link somewhere on the poor design, and concluded it is better to opt out than in. But let’s face it: digital consent has long been treated…

why blandvertising fails

Why Blandvertising Fail in 2025 and Nobody Bothers Anymore? 

By Garima Sinha / July 11, 2025

Scroll through your feed, and you’ll notice something strange—everything looks… the same. The fonts, the soft pastel backgrounds, the stock-photo smiles, the chirpy-but-sanitized captions. You could swap logos between five different ads, and no one would notice.  That, right there, is blandvertising—branding so risk-averse, so polished, and so inoffensive that it becomes invisible. And it’s…

The AI Buyer Has One Rule: Prove It Pays Off 

By Garima Sinha / July 10, 2025

In today’s AI-saturated B2B landscape, hype doesn’t move deals—evidence does. And the companies gaining ground? They’ve stopped marketing with promises and started leading with proof.  This shift isn’t theoretical. It’s happening across vendor shortlists, buying committees, and budget approvals. According to Digitalzone research, 83 percent of AI buyers now expect hard ROI evidence before even…

cognitive diversity

Cognitive Diversity: The Secret to Risky and Bold Ideas

By Garima Sinha / July 8, 2025

What happens in a meeting room where every idea gets a yes, every sentence ends in agreement, and no one ever says, “Wait, what if we flipped it?” It’s quiet. Too quiet. Like a jazz band where everyone plays the same note. Sounds safe, right? But safe doesn’t spark anything. When minds mirror each other,…

brand activism

Creative Disruption Is Fueling a New Era of Brand Activism in 2025

By Garima Sinha / July 4, 2025

Isn’t it true when culture divides, creativity unites. We’re living in an era where taking a stand isn’t just an option for brands—it’s a demand. With global politics in flux, social issues boiling over, and digital platforms magnifying every opinion, brand activism has gone from bold experiment to baseline expectation.  But how do brands navigate…

brand marketing strategy

Brand Marketing Strategy in Turbulent Times: Lessons from Global Brands

By Garima Sinha / July 3, 2025

Let’s face it: Your brand marketing strategy didn’t sign up for international drama. But here we are. One day, it’s a trade war; the next, it’s a regional conflict. Your product launch in Europe now depends on supply routes in Southeast Asia. Welcome to the new marketing reality—where geopolitics isn’t background noise, it’s front and…

ftc meta antitrust case

The FTC Meta Antitrust Case: Is the Social Media Giant Too Powerful?

By Garima Sinha / June 27, 2025

It’s the kind of legal drama Silicon Valley dreads, and the FTC just turned up the heat.  In what could be a historic move, the FTC Meta antitrust case is challenging the very foundation of Meta’s dominance in the social media world. The Federal Trade Commission isn’t just raising eyebrows; it’s raising a lawsuit that…

viral challenges on social media

The Dark Side of Viral Challenges: When Social Media Trends Go Too Far in 2025

By Garima Sinha / June 23, 2025

We have all witnessed a fitness trend, ridiculous dance, or quirky challenge go viral overnight. Viral challenges on social media can start off as harmless fun, bringing people together in unexpected ways. The problem is that not all of them remain humorous. Certain trends take a negative turn, encouraging people, particularly teenagers, to pursue likes…

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