How Owned Media Strategy Is Replacing the Growth-at-All-Costs Playbook
For years, marketers optimized for reach. More impressions, more clicks, more followers. The assumption was simple: if brands could buy…
Explainer: The Internal Challenges Limiting Marketing’s Multiplier Effect
The Multiplier Effect research by WARC makes a compelling case for integrating brand and demand marketing. Brands that combine the…
The Long-Form Content Comeback: Why Depth Is Winning Again
For years, marketers have been told that attention spans are shrinking. The logic seemed simple: shorter videos, shorter posts, shorter…
Bluesky Monetization: Can the Platform Build a Sustainable Business?
Social media platforms have spent decades proving one thing: attracting attention is easier than monetizing it. Bluesky may be the…
How to Make Inclusive Marketing Feel Genuine
Inclusive marketing isn’t what gets brands into trouble. The disconnect between what a brand says and what it does usually…
Why Audiences Are Letting AI Choose Their Next Stream
Streaming services like Netflix and Hulu made it possible for viewers to watch content in an endless stream, but now…
AI-Generated Faces Are Reshaping Advertising-But at What Cost?
For decades, celebrity endorsements operated on a simple premise: if a famous face appeared in an advertisement, there was likely…
AI Productivity in Marketing: Are Teams Really Saving Time or Just Doing More Work?
The promise of AI productivity in marketing was simple: eliminate repetitive tasks, streamline workflows, and give marketers more time for creativity and strategy. Instead, many…
Cannes Lions 2026: The AI Hype Era Is Over, Proof Is the New Flex
Cannes Lions 2026 arrives at a turning point for advertising. The fascination with AI remains, but the mood around creativity…
A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not AI-generated characters. Not a slick agency production with stock footage…