B2B
How to Make Inclusive Marketing Feel Genuine
Inclusive marketing isn’t what gets brands into trouble. The disconnect between what a brand says and what it does usually is. Most consumers aren’t pushing back against representation. They’re pushing back against campaigns that feel performative, rushed, or disconnected from the reality of the company behind them. In an era of social media receipts and…
Why Audiences Are Letting AI Choose Their Next Stream
Streaming services like Netflix and Hulu made it possible for viewers to watch content in an endless stream, but now audiences are growing bored of scrolling. With thousands of options to choose from, opening an app may give viewers thousands of potential videos to watch. This is leading viewers to make quick, smart choices about what they want to watch. This…
AI-Generated Faces Are Reshaping Advertising-But at What Cost?
For decades, celebrity endorsements operated on a simple premise: if a famous face appeared in an advertisement, there was likely a contract behind it. Artificial intelligence is rapidly disrupting that assumption. We’re in the age of AI-generated faces! Advertising has always relied on audiences believing what they see. AI-generated faces are challenging that assumption for…
AI Productivity in Marketing: Are Teams Really Saving Time or Just Doing More Work?
The promise of AI productivity in marketing was simple: eliminate repetitive tasks, streamline workflows, and give marketers more time for creativity and strategy. Instead, many teams are discovering an unexpected reality — work is happening faster than ever, yet it feels more exhausting than ever. There are faster turnaround times for campaigns; content production is happening in bulk; and reports…
Cannes Lions 2026: The AI Hype Era Is Over, Proof Is the New Flex
Cannes Lions 2026 arrives at a turning point for advertising. The fascination with AI remains, but the mood around creativity and automation has clearly changed. Over the last couple of years, every agency presentation, every marketing conference, and every brand presentation has promised AI that would reinvent creativity, transform campaigns, and redefine the way consumers engage with brands. After…
A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not AI-generated characters. Not a slick agency production with stock footage and a voiceover. A full musical video, studio recording, filmed in London — performed by real people to advertise an AI-integrated B2B marketing platform. The kind of thing that makes me stop scrolling and ask:…
AI Content Explosion 2026: Why Organic Reach Is Collapsing on Social Media
Is it me, or have you also noticed that social media suddenly feels louder? Not necessarily more interesting, just louder. This shift is part of the AI content explosion happening across platforms right now. Scrolling through social media feels like an infinite stream of motivational carousels created by AI, duplicate trends, simulated influencers, auto-edited reels, and generic “thought…
Why Programmatic Advertising Platforms Are Winning the Digital Budget Shift
There was a time when advertising felt simply beautiful. Brands purchased TV advertising time during peak hours (Prime Time), paid for space in glossy magazines, reserved billboards months before they appeared on the street, and relied on their audience to see their message and remember it. Now? AI technology is able to decide who will receive each advertisement when they receive it, what color…
Blurry Selfies Are Back. No, Really. Here’s Why Nostalgia Marketing Is Working in 2026.
The internet is starting to look a lot like 2016 again. TikTok and Instagram feeds are once again filled with blurry mirror selfies, Tumblr-style mood boards, flash photography, chaotic photo dumps, and Indie Pop edits. What started as a nostalgic meme has quickly evolved into a powerful example of nostalgia marketing, become one of the biggest marketing trends of 2026. …
Met Gala Marketing Decoded: How Brands Turned Culture into Conversations
For a few hours, the Internet had one job: watch, react, and share the Met Gala 2026 highlights. Beyond the culture and celebrity sightings, and headline-grabbing entrances, something more strategic is unfolding. Yes, you heard it right—a live masterclass on the principles of the attention economy in terms of how to market in this economy. The Met Gala is not just a red-carpet event; it was a battleground for cultural…
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