Customer Experience
GAP’s ‘Fashiontainment’ Push Signals a Bigger Shift in Fashion Marketing
Fashion brands are pivoting into new spaces to drive growth and strengthen their branding among consumers. From Sydney Sweeney’s ‘good jeans’ to Gillian Anderson’s compliments to strangers, fashion and apparel brands are increasingly focused on finding memorable faces, creating pop-culture moments, and driving attention to themselves. GAP went revolutionary with its new year plans and…
A Fridge, An Ad, and a Heart Attack: The Brand Protection Risk is Coming
Brand protection has become an ever-evolving challenge for brands in the face of new realities driven by AI, hyper-personalization, and the digital ecosystem. Brands are deploying non-traditional marketing tactics to expand their presence in consumers’ lives, and ambient marketing has become a key part of this shift. You’ve likely seen tech-enabled fridges and washing machines where screens flicker with…
Ad Pulse Check: Is PolyAI Customer Service Agent listening too much?
Ad Campaign: Finally! Someone who f*ing listens There’s a fine line between “finally, someone who listens” and “wait… how do you know that?” In this spot, Gordon Ramsay becomes the stand-in for all of us. He’s sharp, skeptical, and not easily impressed. So, when a PolyAI customer service agent starts recalling details with eerie precision, Ramsay does what any sane human would do…
The End of Big Brand Moments? How Always-On Branding Is Taking Over in 2026
In 2026, attention is constantly being shared across many different platforms. Consumers pay more attention to the way brand behaviors can be perceived than to how often they see a brand’s campaign. Brands that continually show up and have an identity will be more easily recognized as they are able to fit seamlessly into the conversation. Hence, brands that…
Forrester’s 2026 Warning against AI, One-Third of Brands Will Lose Consumers
Advertising patterns in January 2026 emerged as a moment of holding up a mirror to AI. From Almond Breeze, where the Jonas Brothers trolled GenAI versions of themselves, to Lufthansa’s hand-made illustrations for its centenary celebration, trust has surfaced as a significant KPI for brands and agencies. A Forrester survey rolled out a series of predictions around the use…
Meta’s Scam Economy: Advertisers Are the Only Ones Who Can Stop It
Meta has been doing nothing but accepting revenues from the scams its consumers fall for. With more than a billion users operating two to three social media platforms—while innocently claiming to connect friends and families—and raking in millions and billions of dollars, Meta continues to think less of brand safety and trust. And you know what’s most infuriating for advertisers in all…
AI Backlash Hits Big Brands: What Went Wrong and Why Fans Are Mad
For a while now, AI has been one of marketing’s biggest flexes. Pitch decks led with it. Campaigns built it into the creative idea. Press releases couldn’t stop mentioning it. If you don’t have an “AI-powered” brand, are you even pushing it forward? But now, the environment has changed. Consumers are fighting back. Employees are asking more complex questions about how and why AI is being…
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins
In 2025, brands spent more money than ever trying to stay visible. U.S. ad spending crossed the $400 billion mark. Result? Noisy feed, AI slop, and constant flooding from brands. And yet, despite the flood, trust continued to erode. Awareness didn’t translate to preference. Reach didn’t guarantee relevance. This is exactly why brand lift stopped being a nice-to-have metric…
The Future of Search Ads: AI Just Broke the Funnel—Now What?
Remember the time when ‘searching’ merely required you to type words into a box to see if Google was able to find your answer? That era is quickly coming to a close. Today, with the use of AI tools like ChatGPT Search, Gemini, Perplexity, and Copilot, as well as the rise of answer-led platforms, the future…
Is Synthetic Audience an Alternative to Customer Research? Experts Explain
Customer research has got a new magic wand to play with, and it is AI. Yes, the synthetic audience — or you could simply call them AI agents of customer psyche. Imagine your brand plans to introduce a new product, and without reaching the actual target audience, you could secure reactions and feedback from the…
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