What AI Shopping Assistants Mean for the Future of Retail Media?
Online shopping has never offered more choice—but making the right purchase has never felt more overwhelming. Shoppers often bounce between…
The Divide in AI Consumer Personas: Brands Must Work on Contextual AI Deployment
Brands and agencies are setting up a comfortable equation in boardrooms and marketing pitches. It is: AI makes customer service…
How Duolingo Became a Gen Z Product First and a Learning App Second
There is a useful analogy about white chocolate. It is marketed as chocolate, known as chocolate. But anyone who has…
Why Audiences Are Letting AI Choose Their Next Stream
Streaming services like Netflix and Hulu made it possible for viewers to watch content in an endless stream, but now…
The Constant in Marketing Fundamentals: How AIDA is Evolving in the Age of AI
More than 125 years have passed since Elias St. Elmo Lewis sat down and mapped the path the human mind…
Executive Marketing is Manufactured, Backfiring for Brands
Brands and organizations have been penetrating digital spaces with marketing campaigns for decades. However, brands are also propping up C-suite…
GAP’s ‘Fashiontainment’ Push Signals a Bigger Shift in Fashion Marketing
Fashion brands are pivoting into new spaces to drive growth and strengthen their branding among consumers. From Sydney Sweeney’s ‘good…
A Fridge, An Ad, and a Heart Attack: The Brand Protection Risk is Coming
Brand protection has become an ever-evolving challenge for brands in the face of new realities driven by AI, hyper-personalization, and…
Ad Pulse Check: Is PolyAI Customer Service Agent listening too much?
Ad Campaign: Finally! Someone who f*ing listens There’s a fine line between “finally, someone who listens” and “wait… how do you know…
The End of Big Brand Moments? How Always-On Branding Is Taking Over in 2026
In 2026, attention is constantly being shared across many different platforms. Consumers pay more attention to the way brand behaviors can be…