Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
March Marketing Rundown: 7 Must-Know Stories That Shaped the Month
The marketing industry in March 2026 saw continued structural shifts across the global market, driven by platform expansion, regulatory enforcement, and strategic brand realignments in the US, UK, and Europe. However, the month started with global conflicts and unimaginable market…
A Fridge, An Ad, and a Heart Attack: The Brand Protection Risk is Coming
Brand protection has become an ever-evolving challenge for brands in the face of new realities driven by AI, hyper-personalization, and the digital ecosystem. Brands are deploying non-traditional marketing tactics to expand their presence in consumers’ lives, and ambient marketing has…
B2B Content Marketing 2026: Why Most Content Fails (And What Wins)
B2B content marketing in 2026 is facing the duality of AI abundance and consumer trust abandonment. The simple strategy for B2B marketing is to simplify, produce, distribute, and optimize. That approach has been showing signs of evolution under the weight of fast production…
Consumer Behavior Amid Attention Economy Era Puts Creativity at Stake
The modern consumer rarely interacts with content in isolation. Streaming shows, short-form videos, social feeds, messaging apps, and games now coexist on the same devices, competing for attention every minute of the day. The result is a growing phenomenon that marketers and…
James Quincey Leadership Style: Rebuilding Coca-Cola’s Marketing Operating System
When James Quincey became CEO of The Coca-Cola Company in 2017, the brand was already one of the most recognizable names in the world. Yet recognition alone was no longer enough in the ever-changing digital ecosystem. Consumer preferences were shifting, the beverage market was…
How Synthetic Audiences Are Tackling Marketing’s Predictability Problem
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about…
Are Brands Serious About Sustainability in 2026? Brand Sustainability Reality Exposes the Gaps
For the past decade, sustainability has become one of the most powerful narratives in brand marketing. Companies have pledged to become carbon neutral, eliminate plastic waste, and build circular supply chains. ESG reports have grown thicker every year, filled with charts, roadmaps,…
Green Advertising Without Greenwashing: 5 Achievable Goals for Agencies
Sustainability has become one of the most powerful narratives in modern marketing. Consumers increasingly want to support brands that take environmental responsibility seriously. But there is a catch: the more brands talk about sustainability, the more audiences question whether those…
The CMO Role Isn’t Dying—It’s Getting a Lot Bigger
Predictions about the future of the Chief Marketing Officer in the age of AI are evolving. As we step into 2026, the conversation feels more urgent and more nuanced. Industry commentary in Ad Age and analysis published by The Drum suggest that…
February Marketing Rundown: 7 Must-Know Stories That Shaped the Month
February proved to be one of the most consequential months of the first quarter for the marketing and advertising industry. From record-breaking digital engagement surrounding the Super Bowl halftime performance to escalating competition among AI firms positioning themselves through high-visibility…