Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Are Brands Serious About Sustainability in 2026? Brand Sustainability Reality Exposes the Gaps
For the past decade, sustainability has become one of the most powerful narratives in brand marketing. Companies have pledged to become carbon neutral, eliminate plastic waste, and build circular supply chains. ESG reports have grown thicker every year, filled with charts, roadmaps,…
Green Advertising Without Greenwashing: 5 Achievable Goals for Agencies
Sustainability has become one of the most powerful narratives in modern marketing. Consumers increasingly want to support brands that take environmental responsibility seriously. But there is a catch: the more brands talk about sustainability, the more audiences question whether those…
The CMO Role Isn’t Dying—It’s Getting a Lot Bigger
Predictions about the future of the Chief Marketing Officer in the age of AI are evolving. As we step into 2026, the conversation feels more urgent and more nuanced. Industry commentary in Ad Age and analysis published by The Drum suggest that…
February Marketing Rundown: 7 Must-Know Stories That Shaped the Month
February proved to be one of the most consequential months of the first quarter for the marketing and advertising industry. From record-breaking digital engagement surrounding the Super Bowl halftime performance to escalating competition among AI firms positioning themselves through high-visibility…
Ad Pulse Check: Is PolyAI Customer Service Agent listening too much?
Ad Campaign: Finally! Someone who f*ing listens There’s a fine line between “finally, someone who listens” and “wait… how do you know that?” In this spot, Gordon Ramsay becomes the stand-in for all of us. He’s sharp, skeptical, and not easily impressed. So, when a PolyAI customer service…
$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises
Without sounding like a fear-monger, B2B marketing trends in 2026 seem very practical and feasible given the ongoing market evolution. Yes, the possibility of more than 10 billion USD in losses could become a reality as the rise in AI-driven…
Brand Design Trend in 2026: Imperfection, Emotion, and the End of Safe Minimalism
The brand design trend in 2026 is giving space to human imperfections in designs. It’s breaking polish and perfection. It’s injecting personality, again. This year, creative direction is swinging toward expressive visuals, tactile color systems, and identity frameworks that feel unmistakably human. Coca-Cola’s Christmas ad to…
State of Luxury Brands in 2026: When Consumption Rises but Luxury Stays Locked
In 2026, the global economy is telling an unexpectedly optimistic story. Data cited by The Economist (World Data Lab) shows that since 2000, the spending gap between the world’s richest 10 percent and poorest 50 percent has more than halved. Consumption in…
Authenticity Paradox Fuels Trust Recession among Consumers
Authenticity once meant alignment between message and action. Today, it also means clarity about authorship. Consumers are not only asking whether a brand stands for something. They are asking who is speaking. Is this crafted by a person with lived…
Humor in the Age of AI: You Can’t Automate a Benign Violation
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about…