Campaign of
the Quarter
Every quarter, our editorial team picks the one campaign that genuinely moved the needle. No sponsored picks. No hype. Just the creative strategy that stood apart and actually delivered.
AI Marketing Tools ROI in H1 2026: What Delivered Results, What Didn’t, and Why
AI Marketing ROI in H1 2026 AI adoption is widespread, but proving its value remains a challenge. This article explores…
Audio Advertising Wants to Be More Than Awareness. Can It Finally Prove ROI?
New Age of Audio Advertising: From the rise of in-app audio inventory to the emergence of Visual Audio formats, Mark…
$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells
Dull Advertising How dull advertising, short-form pressure, and a culture of safe creative choices are quietly bleeding brands — and…
A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not AI-generated characters. Not a slick agency production with stock footage…
AI Launch Season and What Really Matters for Marketers
AI Launch Season: AI launches are coming in fast—but not all of them are built for real marketing impact. This…
How Synthetic Audiences Are Tackling Marketing’s Predictability Problem
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or…
Humor in the Age of AI: You Can’t Automate a Benign Violation
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or…
The Rise of Athlete Autonomy: What Marketers Can Learn from Jutta Leerdam
Rewriting the Playbook An interview series focused on moments when brands intentionally break from tradition—challenging category norms, embracing uncertainty, and…
Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026
Brand Trust in 2026 In 2026, trust won’t belong to the brands that try something new every time. Brands that…
The Risk of Looking Wrong: TBWA\NEBOKO’s CCO on Centraal Beheer’s Typo Play
When Brands Break the Rules: What happens when a mistake becomes the idea? Some of the best advertising ideas…