Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
State of Luxury Brands in 2026: When Consumption Rises but Luxury Stays Locked
In 2026, the global economy is telling an unexpectedly optimistic story. Data cited by The Economist (World Data Lab) shows that since 2000, the spending gap between the world’s richest 10 percent and poorest 50 percent has more than halved. Consumption in…
Authenticity Paradox Fuels Trust Recession among Consumers
Authenticity once meant alignment between message and action. Today, it also means clarity about authorship. Consumers are not only asking whether a brand stands for something. They are asking who is speaking. Is this crafted by a person with lived…
Humor in the Age of AI: You Can’t Automate a Benign Violation
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about…
Human Branding is Growing in 2026, Even as Marketers Bet Big on AI
The market is a place to find a good contradiction, and 2026 is serving us one on a silver platter. On the one hand, brands and agencies are sprinting toward AI integration by automating workflows, accelerating creative production, and optimizing…
Automation Without Intent Is a Brand Failure in the Era of AI
In the era of AI, AI slop became the word of the year in 2025. Digital platforms, including Meta and X, leaned heavily into promoting AI-generated content alongside bots. But brand trust has shifted the discussion since the start of the new…
Which Brands Have the Edge at Super Bowl 2026? System1 Breaks Down the Early Winners
Super Bowl 2026 may be scheduled for February 8, but the advertising playbook is already being written, and it looks far more human and engaging than high-tech, polished results. This year’s Big Game is shaping up to reward brands that…
Forrester’s Prediction 2026 Warning against AI, One-Third of Brands Will Lose Consumers
Advertising patterns in January 2026 emerged as a moment of holding up a mirror to AI. In line with Forrester’s Prediction, which highlights trust as a defining performance metric for modern marketing, brands began treating trust as a measurable KPI rather than a soft…
January Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The first month of 2026 has ended, yet brands and markets are still rolling out new strategies, creative directions, insights, and product developments. Major cultural moments are approaching, including the Big Game and the 2026 Winter Olympics. At the same…
AI, Trust, and Personalization: A Harvard Business School Lecturer Explains B2B Consumer Strategy in 2026
Since AI is bringing fundamental changes in how consumers behave, it has become imperative to rethink strategies to deploy AI in B2B marketing—especially in consumer strategy. Planning, creating, and disseminating information is a traditional system B2B has long been preoccupied with, while…
Meta’s Scam Economy: Advertisers Are the Only Ones Who Can Stop It
Meta has been doing nothing but accepting revenues from the scams its consumers fall for. With more than a billion users operating two to three social media platforms—while innocently claiming to connect friends and families—and raking in millions and billions of dollars, Meta continues to…