Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
From AI Hype to AI Reality: Where AI Marketing Falls Apart
Everyone’s “doing AI.” Very few are actually winning with it. Over 69 percent of marketers have integrated AI into operations, but 75 percent of companies still don’t report measurable AI results. Adoption is high, but impact is patchy at best. A large share of companies…
April ‘Ad of the Month’: Jeep’s ‘The Silent Edition’ is the Blueprint of Restraint in Automotive Advertising
In an industry defined by roaring engines, sweeping landscapes, and relentless spectacle, Jeep and Publicis Canada have done something quietly radical. Their new print campaign for the 2026 Jeep Cherokee Hybrid, titled The Silent Edition, does not shout about horsepower, towing…
Meta’s New Anti-Scam Announcement Has a Structural Blind Spot
A couple of months ago, I wrote about how Meta was running what the industry called a scam economy. The profits from fraudulent ads made the company’s 10 percent profit while performing just enough enforcement to keep regulators at bay. The piece argued…
AI in Gmail is Reshaping Email Marketing (and 5 Ways Marketers Can Adapt)
Email marketing has been a cornerstone of digital advertising since the earliest days of the internet. Brands have relied on it for promotions, audience retention, and direct communication, and for good reason. According to HubSpot’s 2026 Email Marketing Report, more than…
Is AI Overhyped: The Productivity Promise That Hasn’t Paid Off—Yet
Despite massive investment and widespread adoption, the data on AI’s real-world productivity impact is far messier than the marketing suggests. That raises the question, ‘Is AI overhyped?’ Everyone is using AI. Almost no one is getting paid more for it.…
5 GEO Strategies to Get Your Content Cited by AI in 2026
Search is no longer about Google. AI search and AI overviews (AIO) have emerged as new players in town. Over a quarter (26.4 percent) of the US population will be a generative AI search user in 2026, a growth of 12.7 percent, according to…
The Great Fragmentation: Social Media Engagement Drops in 2026
After a decade or more, the ‘social media’ platforms are losing their golden spark. Previously, the algorithm was predictable, as well as achieving a winning streak at those platforms. Then, the era of attention fragmentation starts. As we move through 2026, the…
GAP’s ‘Fashiontainment’ Push Signals a Bigger Shift in Fashion Marketing
Fashion brands are pivoting into new spaces to drive growth and strengthen their branding among consumers. From Sydney Sweeney’s ‘good jeans’ to Gillian Anderson’s compliments to strangers, fashion and apparel brands are increasingly focused on finding memorable faces, creating pop-culture…
The Rise of Agentic Marketing, and the Missing Proof
In 2026, AI agents have moved from experimental features to full-blown infrastructure. Marketing platforms now position them as autonomous systems capable of handling everything from lead qualification to campaign optimization. The promise is about faster decisions, continuous execution, and better…
Ad Effectiveness Could Be the Missing Link in Brand Sustainability
Creative campaigns and assets are not rising in ad effectiveness in proportion to what brands have expected. Every day, a consumer or potential customer views more than four thousand ads, but do they remember each one of them? One small…