Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
Articles by Ruchi Roy
Consumer Behavior Amid Attention Economy Era Puts Creativity at Stake
The modern consumer rarely interacts with content in isolation. Streaming shows, short-form videos, social feeds, messaging apps, and games now coexist on the same devices, competing for attention every minute of the day. The result is a growing phenomenon that marketers and…
James Quincey Leadership Style: Rebuilding Coca-Cola’s Marketing Operating System
When James Quincey became CEO of The Coca-Cola Company in 2017, the brand was already one of the most recognizable names in the world. Yet recognition alone was no longer enough in the ever-changing digital ecosystem. Consumer preferences were shifting, the beverage market was…
How Synthetic Audiences Are Tackling Marketing’s Predictability Problem
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about…
Are Brands Serious About Sustainability in 2026? Brand Sustainability Reality Exposes the Gaps
For the past decade, sustainability has become one of the most powerful narratives in brand marketing. Companies have pledged to become carbon neutral, eliminate plastic waste, and build circular supply chains. ESG reports have grown thicker every year, filled with charts, roadmaps,…
Green Advertising Without Greenwashing: 5 Achievable Goals for Agencies
Sustainability has become one of the most powerful narratives in modern marketing. Consumers increasingly want to support brands that take environmental responsibility seriously. But there is a catch: the more brands talk about sustainability, the more audiences question whether those…
The CMO Role Isn’t Dying—It’s Getting a Lot Bigger
Predictions about the future of the Chief Marketing Officer in the age of AI are evolving. As we step into 2026, the conversation feels more urgent and more nuanced. Industry commentary in Ad Age and analysis published by The Drum suggest that…
February Marketing Rundown: 7 Must-Know Stories That Shaped the Month
February proved to be one of the most consequential months of the first quarter for the marketing and advertising industry. From record-breaking digital engagement surrounding the Super Bowl halftime performance to escalating competition among AI firms positioning themselves through high-visibility…
Ad Pulse Check: Is PolyAI Customer Service Agent listening too much?
Ad Campaign: Finally! Someone who f*ing listens There’s a fine line between “finally, someone who listens” and “wait… how do you know that?” In this spot, Gordon Ramsay becomes the stand-in for all of us. He’s sharp, skeptical, and not easily impressed. So, when a PolyAI customer service…
$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises
Without sounding like a fear-monger, B2B marketing trends in 2026 seem very practical and feasible given the ongoing market evolution. Yes, the possibility of more than 10 billion USD in losses could become a reality as the rise in AI-driven…
Brand Design Trend in 2026: Imperfection, Emotion, and the End of Safe Minimalism
The brand design trend in 2026 is giving space to human imperfections in designs. It’s breaking polish and perfection. It’s injecting personality, again. This year, creative direction is swinging toward expressive visuals, tactile color systems, and identity frameworks that feel unmistakably human. Coca-Cola’s Christmas ad to…