Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
How Duolingo Became a Gen Z Product First and a Learning App Second
There is a useful analogy about white chocolate. It is marketed as chocolate, known as chocolate. But anyone who has eaten both knows white chocolate has removed every component that makes chocolate what it is — the cocoa solids, the bitterness, the thing that…
Audio Advertising Wants to Be More Than Awareness. Can It Finally Prove ROI?
New Age of Audio Advertising: From the rise of in-app audio inventory to the emergence of Visual Audio formats, Mark Levin, CEO of Consumable argues that audio advertising is evolving into a channel that can offer the targeting, measurement, and…
LinkedIn Premium Is Costing B2B Marketers More Than They Bargained For
LinkedIn has always wrapped itself as a professional’s paradise. A network where careers are built, deals are closed, and brands find their audiences. But in 2026, a mounting stack of changes is forcing marketers, professionals, and business owners to ask harder questions. Is LinkedIn…
The Pride Campaigns That Actually Earned Their Rainbow
At the height of the digital marketing rise, Pride Month campaigns often dominated the conversation. Brands were at the forefront of putting a spotlight on Pride through powerful storytelling, memorable creatives, and inclusive narratives. Today, however, association with Pride Month has become…
The Constant in Marketing Fundamentals: How AIDA is Evolving in the Age of AI
More than 125 years have passed since Elias St. Elmo Lewis sat down and mapped the path the human mind takes to a purchase decision. Advertising technology has shifted from letterpress to large language models. Consumer attention has fractured across…
Publicis and Microsoft Alliance 2026: 7 Things Marketers Must Know
On April 8, 2026, ten years after co-creating Marcel, Microsoft and Publicis Groupe expanded their alliance. They announced a plan to build a unified, full-stack marketing solution. Their aim: unify legacy systems, AI agents, and identity-based data to accelerate marketing…
Gen Alpha Marketing Has One Ancient Driver: Pester Power
Gen Alpha marketing has brought panic to the boardrooms of many brands and agencies. Every few months, a new Gen Alpha explainer lands in your inbox. The new digital-natives, AI-first, born into an algorithm, are taking over agencies’ attention. Brands…
May Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The marketing industry is navigating significant change amid ongoing economic uncertainty and a volatile business environment. The major developments of May suggest that restructuring and operational reinvention have become priorities for both brands and agencies. Scrutiny around AI is intensifying; layoffs continue to rise…
$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells
Dull Advertising How dull advertising, short-form pressure, and a culture of safe creative choices are quietly bleeding brands — and what the data says brands need to do about it. Have you ever watched an ad and felt absolutely nothing?…
A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not AI-generated characters. Not a slick agency production with stock footage and a voiceover. A full musical video, studio recording, filmed in London — performed by real people to advertise an…