Ruchi Roy
Ruchi is a professional writer with a background in journalism. She enjoys reading unfiltered gossip from the marketing industry. With over eight years of experience in writing, she knows how to sift through piles of information to curate an engaging story.
Articles by Ruchi Roy
AI in Gmail is Reshaping Email Marketing (and 5 Ways Marketers Can Adapt)
Email marketing has been a cornerstone of digital advertising since the earliest days of the internet. Brands have relied on it for promotions, audience retention, and direct communication, and for good reason. According to HubSpot’s 2026 Email Marketing Report, more than…
Is AI Overhyped: The Productivity Promise That Hasn’t Paid Off—Yet
Despite massive investment and widespread adoption, the data on AI’s real-world productivity impact is far messier than the marketing suggests. That raises the question, ‘Is AI overhyped?’ Everyone is using AI. Almost no one is getting paid more for it.…
5 GEO Strategies to Get Your Content Cited by AI in 2026
Search is no longer about Google. AI search and AI overviews (AIO) have emerged as new players in town. Over a quarter (26.4 percent) of the US population will be a generative AI search user in 2026, a growth of 12.7 percent, according to…
The Great Fragmentation: Social Media Engagement Drops in 2026
After a decade or more, the ‘social media’ platforms are losing their golden spark. Previously, the algorithm was predictable, as well as achieving a winning streak at those platforms. Then, the era of attention fragmentation starts. As we move through 2026, the…
GAP’s ‘Fashiontainment’ Push Signals a Bigger Shift in Fashion Marketing
Fashion brands are pivoting into new spaces to drive growth and strengthen their branding among consumers. From Sydney Sweeney’s ‘good jeans’ to Gillian Anderson’s compliments to strangers, fashion and apparel brands are increasingly focused on finding memorable faces, creating pop-culture…
The Rise of Agentic Marketing, and the Missing Proof
In 2026, AI agents have moved from experimental features to full-blown infrastructure. Marketing platforms now position them as autonomous systems capable of handling everything from lead qualification to campaign optimization. The promise is about faster decisions, continuous execution, and better…
Ad Effectiveness Could Be the Missing Link in Brand Sustainability
Creative campaigns and assets are not rising in ad effectiveness in proportion to what brands have expected. Every day, a consumer or potential customer views more than four thousand ads, but do they remember each one of them? One small…
March Marketing Rundown: 7 Must-Know Stories That Shaped the Month
The marketing industry in March 2026 saw continued structural shifts across the global market, driven by platform expansion, regulatory enforcement, and strategic brand realignments in the US, UK, and Europe. However, the month started with global conflicts and unimaginable market…
A Fridge, An Ad, and a Heart Attack: The Brand Protection Risk is Coming
Brand protection has become an ever-evolving challenge for brands in the face of new realities driven by AI, hyper-personalization, and the digital ecosystem. Brands are deploying non-traditional marketing tactics to expand their presence in consumers’ lives, and ambient marketing has…
B2B Content Marketing 2026: Why Most Content Fails (And What Wins)
B2B content marketing in 2026 is facing the duality of AI abundance and consumer trust abandonment. The simple strategy for B2B marketing is to simplify, produce, distribute, and optimize. That approach has been showing signs of evolution under the weight of fast production…