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What to Watch AI: Why Audiences Are Letting AI Choose Their Next Stream
Streaming services like Netflix and Hulu made it possible for viewers to watch content in an endless stream, but now audiences are growing bored of scrolling. With thousands of options to choose from, opening an app may give viewers thousands of potential videos to watch. This is leading viewers to make quick, smart choices about what they want to watch. This…
From Burger King to Mercedes: 6 Pride Campaigns That Stood Out
At the height of the digital marketing rise, Pride Month campaigns often dominated the conversation. Brands were at the forefront of putting a spotlight on Pride through powerful storytelling, memorable creatives, and inclusive narratives. Today, however, association with Pride Month has become a major red line for many brands and agencies. Campaigns that once raised awareness and demonstrated solidarity…
Streaming Wars 2.0: How Platforms Are Marketing Content Like Products
The streaming wars are no longer about whose library is bigger and whose subscriber base is larger. But by 2026, a new paradigm emerges: new media adopt the finesse of a modern retailer, packaging, positioning, and marketing each show like a product launch. From hyper-personalized trailers to TikTok-style discovery feeds, today streaming platforms have fully realized marketing juggernauts built around the three priorities…
The Constant in Marketing Fundamentals: How AIDA is Evolving in the Age of AI
More than 125 years have passed since Elias St. Elmo Lewis sat down and mapped the path the human mind takes to a purchase decision. Advertising technology has shifted from letterpress to large language models. Consumer attention has fractured across a thousand screens. Yet Lewis’s four-step blueprint—Attention, Interest, Desire, Action—remains foundational in marketing education and campaign…
Publicis and Microsoft Alliance 2026: 7 Things Marketers Must Know
On April 8, 2026, ten years after co-creating Marcel, Microsoft and Publicis Groupe expanded their alliance. They announced a plan to build a unified, full-stack marketing solution. Their aim: unify legacy systems, AI agents, and identity-based data to accelerate marketing in the era of agentic AI. This time, the ambition is to reshape how marketing…
Gen Alpha Marketing Has One Ancient Driver: Pester Power
Gen Alpha marketing has brought panic to the boardrooms of many brands and agencies. Every few months, a new Gen Alpha explainer lands in your inbox. The new digital-natives, AI-first, born into an algorithm, are taking over agencies’ attention. Brands are rewriting consumer playbooks, commissioning fresh research, and hiring consultants to decode a generation that…
May Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The marketing industry is navigating significant change amid ongoing economic uncertainty and a volatile business environment. The major developments of May suggest that restructuring and operational reinvention have become priorities for both brands and agencies. Scrutiny around AI is intensifying; layoffs continue to rise across the technology sector, and social platforms are facing increasing pressure from investors to demonstrate sustainable growth. …
AI-Generated Faces Are Reshaping Advertising-But at What Cost?
For decades, celebrity endorsements operated on a simple premise: if a famous face appeared in an advertisement, there was likely a contract behind it. Artificial intelligence is rapidly disrupting that assumption. We’re in the age of AI-generated faces! Advertising has always relied on audiences believing what they see. AI-generated faces are challenging that assumption for…
AI Productivity in Marketing: Are Teams Really Saving Time or Just Doing More Work?
The promise of AI productivity in marketing was simple: eliminate repetitive tasks, streamline workflows, and give marketers more time for creativity and strategy. Instead, many teams are discovering an unexpected reality — work is happening faster than ever, yet it feels more exhausting than ever. There are faster turnaround times for campaigns; content production is happening in bulk; and reports…
$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells
Dull Advertising How dull advertising, short-form pressure, and a culture of safe creative choices are quietly bleeding brands — and what the data says brands need to do about it. Have you ever watched an ad and felt absolutely nothing? Not excitement, not annoyance. Not even confusion. Just a blank emotion. That feeling is becoming one of…