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New Social Media Platforms to Watch in 2026 Before They Go Mainstream

By Garima Sinha | March 6, 2026

Social media has gone from being dominated by a few popular platforms to being fragmented and filled with niche communities, decentralized networks, and new formats. As new forms of social media emerge, they will radically reshape how we connect, find content, and express ourselves. At the same time, the fragmentation of attention means that brands, creators,…

February Marketing Rundown: 7 Must-Know Stories That Shaped the Month

By Ruchi Roy | March 5, 2026

February proved to be one of the most consequential months of the first quarter for the marketing and advertising industry. From record-breaking digital engagement surrounding the Super Bowl halftime performance to escalating competition among AI firms positioning themselves through high-visibility campaigns, the month delivered both scale and strategic shifts.  Meanwhile, brands continued navigating what many…

Why AI Advertising Backlash Is Growing—and What Marketers Must Learn 

By Garima Sinha | March 4, 2026

Artificial intelligence is one of the smartest and coolest ways that has revolutionized advertising. Faster production. reduced expenses. endless imagination. However, 2024–2026 has revealed a complex reality: people do not necessarily want to watch advertisements just because AI can create them.  Many of the ads created by AI have been met with discontent and, in some…

Platform Whiplash: How X’s Ownership Turmoil Triggered TikTok Marketing Uncertainty

By Garima Sinha | March 3, 2026

Historically, stability in digital advertising has been a core characteristic in how brands have invested billions of dollars in platforms (such as Google, Facebook, and Amazon). Additionally, brands use the predictability of reach, reliability of performance metrics, and overall confidence in their advertising to develop a strategy over time.   X has changed the value of…

Ad Pulse Check: Is PolyAI Customer Service Agent listening too much?

By Ruchi Roy | March 2, 2026

Ad Campaign: Finally! Someone who f*ing listens  There’s a fine line between “finally, someone who listens” and “wait… how do you know that?” In this spot, Gordon Ramsay becomes the stand-in for all of us. He’s sharp, skeptical, and not easily impressed. So, when a PolyAI customer service agent starts recalling details with eerie precision, Ramsay does what any sane human would do…

$10 Billion in Losses, a Fortune 500 Lawsuit, and Proof Over Promises: B2B Marketing Trends in 2026

By Ruchi Roy | March 2, 2026

Without sounding like a fear-monger, B2B marketing trends in 2026 seem very practical and feasible given the ongoing market evolution. Yes, the possibility of more than 10 billion USD in losses could become a reality as the rise in AI-driven authenticity raises the risk of fraud.   Forrester made a series of predictions for B2B marketing,…

Controversial Tourism Campaigns: When Destination Marketing Crosses the Line 

By Garima Sinha | February 27, 2026

In an increasingly competitive global tourism market, destinations are going all out with marketing, making it louder and more aggressive, and using more technology to reach potential visitors than they ever did. However, boldness does not guarantee success.  As a result of some highly controversial campaigns, there has been significant backlash toward tourism marketing, including…

Brand Design Trend in 2026: Imperfection, Emotion, and the End of Safe Minimalism

By Ruchi Roy | February 26, 2026

The brand design trend in 2026 is giving space to human imperfections in designs. It’s breaking polish and perfection. It’s injecting personality, again.   This year, creative direction is swinging toward expressive visuals, tactile color systems, and identity frameworks that feel unmistakably human. Coca-Cola’s Christmas ad to Vogue AI models in 2025 had made creative space more crammed with AI-dominated graphics. But 2026 poses…

Why Brand Name Normalization Rules Matter More Than Ever in the Age of AI Search 

By Garima Sinha | February 25, 2026

Enter your brand name on Google. Next, do the same with ChatGPT. Then, search through Perplexity—this is where brand name normalization rules start to matter. Most likely, you will notice that your brand appears to be displayed, cited, and sometimes interpreted in varying ways between the searches, such as one will use a hyphen, while another will not…

State of Luxury Brands in 2026: When Consumption Rises but Luxury Stays Locked

By Ruchi Roy | February 24, 2026

In 2026, the global economy is telling an unexpectedly optimistic story. Data cited by The Economist (World Data Lab) shows that since 2000, the spending gap between the world’s richest 10 percent and poorest 50 percent has more than halved. Consumption in emerging markets such as China, India, and the Middle East has grown rapidly. The spending…