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The Secret of the Rise – and Rizz – of Gen Alpha Consumers
Generation Alpha or Gen Alpha, people born (and… yet to be born) between 2010 and 2025 are the new darlings of ICPs and customer profiles. This new gen will hit a whopping 2 billion by next year. For brands, this marks a greater urgency — time to gear up for new marketing strategies or risk…
Why Pinterest Advertising Deserves Your Attention
Facebook, Instagram, and Google Ads create the buzz. But the real fans—the interested, the desirer, and the ready—spend their time here. If you don’t know yet, Pinterest is a powerful platform. Not a secret, but most brands are guilty of frequently overlooking it. Now, before you roll your eyes (Pinterest? The land of recipes and…
Comparing the Best Email Marketing Tools: Which One is Right for You?
In the world of digital marketing, email marketing remains the undisputed heavyweight. It lands directly into the inbox, enabling brands to reach the right audience without fighting an algorithm. But, in the sea of email marketing tools promising the best engagement, automation, and analytics, how do you choose one that’s right for you? Don’t…
Tubi More Popular than Max, Disney+, and Divorce
The free digital streaming platform Tubi has pulled off the ultimate surprise:, surpassing major online streaming giants like HBO Max, Disney+, Hulu, Peacock, and Paramount+. Not only has it outperformed competitors in the monthly viewership competition, but it’s also become more popular than babies, divorce, pickleball, or being French with more than 75 million monthly…
IKEA Marketing Strategy Keeps it Down-to-Earth
$500 to anyone who can name IKEA’s slogan. No takers? OK, $500 for anyone who can describe the vibe of IKEA. Aha, there’s a question that has a line of people willing to answer. Though the official slogan, Live Unboring, gives a hint about IKEA’s strategy to market their furniture, they’ve cultivated an entire brand…
Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
7 UK marketing conferences to add to your calendar before end of year
Whether you’re in a season of growth or in the prime of your career, continuing education is a must for any marketing professional. But when it comes to conferences, you want to ensure it’s worth your time to attend. You do have content plans to strategize, SEO reports to analyze and campaigns to develop –…
How Embracing Diversity Changed the Game for Abercrombie
Were you one of the “cool” kids in high school, wading through a cologne-filled store just to grab the latest Abercrombie & Fitch jeans? For years, the brand was synonymous with exclusivity—aspirational, but not always accessible. Then, the tide turned. Abercrombie & Fitch’s image took a major hit in the early 2000s when its narrow…
B2B Marketing Best Practices: From Bland to Viral Brand Campaigns
B2B marketing is completely different ball game than B2C marketing. B2B marketing needs sophistication, accuracy, and credibility – you’re dealing with businesses audiences where “adjectives” mean nothing without evidence. However, does the accuracy and professionalism of the marketing campaigns make them helpful? The reality is: no. 48% of customers have described B2B marketing as boring. And…
How Amelia Dimoldenberg created a dynasty with Chicken Shop Date
If you haven’t yet watched Chicken Shop Date, shut down this tab. Head to YouTube and watch the Jack Harlow episode – then come on back. What began as a humble YouTube series has blossomed into a cultural phenomenon, redefining the boundaries of comedy, interviewing and brand collaboration. It’s a true masterpiece in marketing, honestly. …
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