Ad Pulse

Ad Pulse is the collective voice of modern marketing—cutting through saturated strategies with sharp insights, bold perspectives, and human-first reporting. We decode the latest trends in advertising, digital culture, and brand innovation to inform and inspire the marketing community.

Articles by Ad Pulse

7 UK marketing conferences

7 UK marketing conferences to add to your calendar before end of year

By Ad Pulse | June 20, 2024

Whether you’re in a season of growth or in the prime of your career, continuing education is a must for any marketing professional. But when it comes to conferences, you want to ensure it’s worth your time to attend. You…

future of TikTok

The future of TikTok: Who’s Going to Buy ByteDance?

By Ad Pulse | May 24, 2024

With a user base teetering over 170 million Americans TikTok is not just another social media app—it’s part of our daily social regimen. But beyond its viral dances and insane memes is a tangled web of ownership that has come…

Bottled Water Wars

How Liquid Death Conquered the Bottled Water Wars with Marketing

By Ad Pulse | May 22, 2024

In an industry dominated by calm, positive, and health-focused branding, Liquid Death Mountain Water has emerged as a refreshing and rebellious force of hydration. Remember the first time you saw a can? Probably assumed it was a local beer, or…

Advertising Management Tools

10 Best Advertising Management & Ad Spend Tools

By Ad Pulse | May 16, 2024

Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance.…

B2B Content marketing

What kind of content marketing do B2B readers really care about? 

By Ad Pulse | May 8, 2024

In the complex world of B2B content marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it…