Garima Sinha
Garima Sinha is a staff writer at Ad Pulse with over 11 years of experience in editorial/content writing and digital media. She specializes in advertising trends, technology-driven marketing, consumer attitudes, B2B marketing, brand communication, and emerging technologies. She writes about how technology, media, and consumer behavior are reshaping modern marketing, covering topics such as AI, retail media, influencer marketing, omnichannel experiences, and emerging digital engagement trends. Her research-based yet conversational writing style helps marketers stay ahead of the emerging industry trends.
Articles by Garima Sinha
AI Backlash Hits Big Brands: What Went Wrong and Why Fans Are Mad
For a while now, AI has been one of marketing’s biggest flexes. Pitch decks led with it. Campaigns built it into the creative idea. Press releases couldn’t stop mentioning it. If you don’t have an “AI-powered” brand, are you even pushing it forward? But now, the environment has changed. Consumers…
The AI Creative Agency Era: How Machine + Human Teams Are Redefining Creative Work
For years, AI quietly upgraded the operational side of work—optimizing workflows, crunching numbers, and automating the boring stuff. Creativity, though? That was considered untouchable. A pure human trait. The machines were helpers, not creators. And the line between humans and technology felt permanent. That line doesn’t exist…
From Nice-to-Have to Must-Have: The Rise of Empathy Marketing in 2026
For years, “compassion” in marketing lived in the same drawer as words like authenticity, purpose, and community. Nice to say, easy to fake! Majorly acting like a soft filter brand pulled out during crises or calendar moments, then quietly put back. However, today brands…
Engagement Is Tanking Everywhere—But It’s Not Your Content. Here’s the Real Tea
Let’s be honest in 2025, we are going through an ugly break up with social media algorithms. One day you get 200 comments on a Reel; the next day, you look at your posts and see three likes and a…
The Future of Search Ads: AI Just Broke the Funnel—Now What?
Remember the time when ‘searching’ merely required you to type words into a box to see if Google was able to find your answer? That era is quickly coming to a close. Today, with the use of AI tools like ChatGPT…
Social Algorithm Reset 2026: How Brands Can Win Organically
It’s incredible how quickly everything changes! In 2024, brands learned the hard way that you needed to pay to be seen on social media. By 2025, everything had changed: platforms went through the “social algorithm reset,”. Users now had significantly…
Clicks Don’t Pay the Bills: 8 Performance Marketing Metrics Brands Should Track Now
If marketing had a red-carpet moment, clicks would no longer be the celebrity. They’ve had their era—flashy, easy to track, and universally understood. But when it comes to performance marketing metrics, clicks barely scratch the surface. They don’t reveal if…
Why Cross-Channel Marketing ROI Matters More Than Ever in 2026
Marketing in 2025 seems less like a funnel and more like a symphony—thousands of instruments, many tempos, one conductor: genuine business outcomes. As brands push harder for stronger cross-channel marketing ROI, users have switched from short-form videos to artificial intelligence-generated…
The Magic Behind 1800 Tequila’s Cool Factor: Authenticity Over Aesthetics
1800 Tequila is the premier example of how to effectively combine classic liquor brands with the current ways liquors are marketed. It has been successful in building a reputation as an up-and-coming, new-age brand of liquor in a time when…
What Makes an Amazon Prime Commercial Impossible to Scroll Past?
Amazon Prime commercials are standing out in a landscape where most OTT ads still rely on promotions, product shots, and platform features. Instead of selling a subscription, an Amazon Prime commercial now behaves like a short film, built around emotion,…