Garima Sinha
Garima Sinha is a staff writer at Ad Pulse with over 11 years of experience in editorial/content writing and digital media. She specializes in advertising trends, technology-driven marketing, consumer attitudes, B2B marketing, brand communication, and emerging technologies. She writes about how technology, media, and consumer behavior are reshaping modern marketing, covering topics such as AI, retail media, influencer marketing, omnichannel experiences, and emerging digital engagement trends. Her research-based yet conversational writing style helps marketers stay ahead of the emerging industry trends.
Articles by Garima Sinha
Proof Based Marketing Makes Trust Measurable Again in 2026
For a while, branding was all about emotion. The story, the tagline, and the commercial were enough to support your brand for years. But in the era of proof-based marketing, that’s no longer enough. Consumers today, especially Gen Z and…
Silent, Seen, Successful: Why ‘Sound Off’ Videos Are Winning
Scroll. Pause. Then scroll again. That is today’s social media rhythm—and in the world of silent social videos, sound is often lost. No matter if it’s short Instagram reels while on the go, LinkedIn videos in between meetings, or TikTok late at night with someone…
Why short-form video ads are running the show in 2026
Earlier advertising was about selecting a channel to deliver your promotional message and then waiting for the target audience to receive and understand it before its time expired. But today, the approach is different. The new digital landscape of this decade (2026) has vastly…
AI Marketing Agents Are Killing Campaigns: What Every Marketer Must Know in 2026
For years, marketing has worked through a predictable process: plan, execute, optimize, start over. Marketing ran finite campaigns (with a structured approach) and relied heavily on human input to run them. But the “old school” way of doing things is…
From Brand Guidelines to Brand Algorithms: The New Playbook
Brand guidelines were once a major focus for brands wanting to achieve consistency. Brands created logos with safe zones, hierarchy-based font usage, and colored HEX codes that went unaltered by designers. They had clear structure and rules; they were easy to follow…
Google Discover Algorithm Update 2026: Is This the End of Clickbait Content?
Publishers once relied on Google Discover as a major source of traffic. A single article appearing on Discover could cause billions of views in just a few hours. The downside to the exposure from Discover was that many subjects received…
Marketing to a Multitasking Audience in 2026: Strategies for the Attention Economy
If you sit in any café or subway, or look in someone’s living room, you’ll find that everyone is doing some sort of multitasking with their phones – they are either scrolling through social media while watching a show, responding…
How to Survive the Broken Attention Economy
You can’t deny that the typical modern-day consumer experiences an unending barrage of notifications. This includes scrolling timelines, auto-playing videos, and multitasking on their screens to keep them engaged continuously throughout the day and night (which amounts to almost 24/7). As a result, attracting…
The 10$ Sustainable Latte: Ethical Coffee, Sustainable Branding, or Just an Aesthetic?
Tell me if you have noticed this or not? Walk into almost any café today, and you’ll find something interesting. The chalkboard menu no longer just lists espresso, cappuccino, or cold brew. It talks about single-origin beans, carbon-neutral roasting, direct trade sourcing, and ethical…
Sustainable AI Strategy: The Key to Greener, Smarter Technology
Indeed, brands have proudly talked about recyclable packaging, carbon-neutral shipping, and plant-based alternatives for years. Sustainability has been found in supply chains, packaging, and storefronts. But what is now coming to the forefront in the boardroom is a more substantial, quieter question about sustainability. …