AI marketing agents

AI Marketing Agents Are Killing Campaigns: What Every Marketer Must Know in 2026 

For years, marketing has worked through a predictable process: plan, execute, optimize,...
Brand Algorithms

From Brand Guidelines to Brand Algorithms: The New Playbook 

Brand guidelines were once a major focus for brands wanting to achieve...
google discover algorithm update

Google Discover Algorithm Update 2026: Is This the End of Clickbait Content?

Publishers once relied on Google Discover as a major source of traffic....
James Quincey Leadership Style

James Quincey Leadership Style: Rebuilding Coca-Cola’s Marketing Operating System

When James Quincey became CEO of The Coca-Cola Company in 2017, the brand was already one...
How Synthetic Audiences Are Tackling Marketing's Predictability Problem 

How Synthetic Audiences Are Tackling Marketing’s Predictability Problem 

Automation in Marketing Automation in marketing can move in two very different...
multitasking audience marketing

Marketing to a Multitasking Audience in 2026: Strategies for the Attention Economy

If you sit in any café or subway, or look in someone’s...