Changing Face of Brand Comms
Rainbow Washing Doesn’t Work Anymore. Here’s Why
Every June, the corporate rainbow returns. Logos change color. Limited-edition Pride collections appear. Brands flood social feeds with messages of inclusion. For years, visibility alone was often enough to earn goodwill. Not anymore. Today’s consumers can investigate a company’s values as quickly as they can view its latest campaign. Employee reviews, political donations, ESG disclosures,…
$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells
Dull Advertising How dull advertising, short-form pressure, and a culture of safe creative choices are quietly bleeding brands — and what the data says brands need to do about it. Have you ever watched an ad and felt absolutely nothing? Not excitement, not annoyance. Not even confusion. Just a blank emotion. That feeling is becoming one of…
A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not AI-generated characters. Not a slick agency production with stock footage and a voiceover. A full musical video, studio recording, filmed in London — performed by real people to advertise an AI-integrated B2B marketing platform. The kind of thing that makes me stop scrolling and ask:…
How Synthetic Audiences Are Tackling Marketing’s Predictability Problem
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about the current landscape and what it means for brands. What if marketers could test campaigns…
Humor in the Age of AI: You Can’t Automate a Benign Violation
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or it can dilute messaging and weaken brand positioning. To understand where things stand today, we spoke with industry experts about the current landscape and what it means for brands. AI is adept at writing emails,…
Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026
Brand Trust in 2026 In 2026, trust won’t belong to the brands that try something new every time. Brands that show up recognizable give trust a head start. As brands enter another year of economic pressure, AI-accelerated creativity, and shortened attention spans, consumer trust in brands isn’t eroding because advertising lacks ambition. It’s eroding because it lacks familiarity. Talking…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. We spoke with Yoni Benshaul, CEO and founder of Dreamhub, an AI-native CRM for B2B SaaS teams. With the rise of AI Buyers, understanding of their mindset and personas has become significant. B2B buying has…
The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads
Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They operate in a comfortable creative, risk-friendly environment. The real danger is staying safe in a world flooded with sameness. In the aftermath of AdPulse’s piece, “Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win”,…
Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Discover how a music platform with…
Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today
Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to unpack what’s really going on behind your social media feed in 2025. Turns out, social media algorithms aren’t calling all the shots anymore. From the rise of creator-first content to the shift toward authentic engagement…
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