Campaign of
the Quarter
Every quarter, our editorial team picks the one campaign that genuinely moved the needle. No sponsored picks. No hype. Just the creative strategy that stood apart and actually delivered.
Audio Advertising Wants to Be More Than Awareness. Can It Finally Prove ROI?
New Age of Audio Advertising: From the rise of in-app audio inventory to the emergence of Visual Audio formats, Mark…
Rainbow Washing Doesn’t Work Anymore. Here’s Why
Every June, the corporate rainbow returns. Logos change color. Limited-edition Pride collections appear. Brands flood social feeds with messages of…
$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells
Dull Advertising How dull advertising, short-form pressure, and a culture of safe creative choices are quietly bleeding brands — and…
A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not AI-generated characters. Not a slick agency production with stock footage…
How Synthetic Audiences Are Tackling Marketing’s Predictability Problem
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or…
Humor in the Age of AI: You Can’t Automate a Benign Violation
Automation in Marketing Automation in marketing can move in two very different directions—it can accelerate growth and unlock efficiency, or…
Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026
Brand Trust in 2026 In 2026, trust won’t belong to the brands that try something new every time. Brands that…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all…
The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads
Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They…
Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in…