Industry Insights
TikTok Still in a Pickle, Digital Brand Competition is Rising
On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what is? The U.S. reversed its previous ruling to ban America’s beloved social platform, but TikTok is far from being out of the woods. The entire situation boils down to the ever-intensifying digital brand competition in…
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Amazon Advertising Trends for 2025: Insights from Amazon Leaders
As digital advertising continues to evolve, 2025 is set to bring significant shifts driven by AI, shifting consumer habits, and new media consumption patterns. Streaming platforms are at the forefront of these transformations, leveraging their massive entertainment and retail ecosystem to provide brands with innovative solutions for engaging their audiences. Amazon advertising is the leader…
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From Filters to AI Creative Photos: How AI is Redefining Content
How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be shared on social media. It added all the coolness to your photo with minimal effort,…
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AI Just Took Over Google Ads – Here’s What You Need to Know
Exciting news for marketers—Google Ads is getting a game-changing AI-powered makeover in 2025. And no, this isn’t just another minor tweak or an update that shifts ad placements. This is a full-scale transformation that will redefine how digital advertising works. AI is no longer just a behind-the-scenes assistant—it’s stepping into the spotlight as the driving…
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7 Best Practices for Translating Marketing Campaigns in a Globalized World
Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly global. However, direct translations often fall short—what resonates in one market may completely miss the mark in another. Adapting brand messages while maintaining intent, tone, and cultural relevance is more important than simply using the…
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Getty & Shutterstock Merger’s Impact on Stock Image Industry
Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users? In a shocking and unexpected move, Getty and Shutterstock announced their…
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Business Growth Strategies: How Marketing, Advertising, and Sales Drive Success
What comes to mind when you hear the words — marketing, advertising, or sales? Many people use these terms interchangeably, assuming they all serve the same function in business. While they are interconnected, each plays a unique and essential role in transforming a curious prospect into a loyal customer. In today’s hyper-digital world, these roles…
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5 Marketing Pitfalls to Avoid in 2025
The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of what is shaping up to be a crucial year for marketers and brands. Why crucial? Because every day, tech is brewing something fascinating, and marketers are utterly bewitched. Have you heard about Google’s AI ad…
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Unlocking the Power of Micro-Communities in Social Media Marketing
We have all witnessed how the world of digital marketing is constantly changing, and the emergence of social media micro-communities is one of the biggest shifts so far. Unlike broad audience marketing, which aims for massive reach—micro communities allow businesses to engage with highly segmented audiences, niche groups that share common values and interests. These…
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AI for SEO in 2025 Will Unleash a New Era of Search
Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers. Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…
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