Industry Insights

Power of Micro-Communities in Social Media Marketing

Unlocking the Power of Micro-Communities in Social Media Marketing 

By Garima Sinha / February 7, 2025

We have all witnessed how the world of digital marketing is constantly changing, and the emergence of social media micro-communities is one of the biggest shifts so far. Unlike broad audience marketing, which aims for massive reach—micro communities allow businesses to engage with highly segmented audiences, niche groups that share common values and interests. These…

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New era with AI for SEO in 2025

AI for SEO in 2025 Will Unleash a New Era of Search  

By Ruchi Roy / February 7, 2025

Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers.  Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…

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fall of Meta AI-bot influencers

The Rise and (Supposed) Fall of Meta AI Bot Influencers

By Ruchi Roy / February 6, 2025

Meta AI bot influencers—digital personalities lurking across Meta platforms since 2023. While they might seem like old news, they’ve made headlines again. Why? In January 2025, Meta announced it was pulling the plug on some of its AI bots.  So, is this the end of AI-bot influencers? Did these non-human digital entities’ rise and fall…

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Has marketing industry

In Conversation: Is the Ad Industry Overlooking Older People?

By Ruchi Roy / February 5, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…

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Podcast Advertising Revolution

Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit? 

By Garima Sinha / February 4, 2025

You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…

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The Metaverse in 2025

Marketing in the Metaverse 2025: A Quick Snapshot  

By Garima Sinha / January 28, 2025

Metaverse once a concept is no longer confined to the pages of science fiction—but it has evolved in tangible ecosystem brimming with immense potential. Today, Metaverse is a space where brands, consumers, and influencers converge to create a whole new digital world. For marketers it serves as an unparalleled playground for innovation, landing into immersive…

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Shift to Zero Party Data

Zero-Party Data Revolution: A Game-Changing Insights for Advertisers

By Garima Sinha / January 23, 2025

We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…

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Print media should be back with a new force

Print Media is Making a Comeback with Digital in 2025 

By Ruchi Roy / January 22, 2025

When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…

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LinkedIn ad strategy — What brands can get most out of it

Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025

By Ruchi Roy / January 21, 2025

LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion.  LinkedIn isn’t just…

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How Brands Can Navigate Social Issues

Brand Activism That Works: Gaining Trust While Taking a Stand

By Garima Sinha / January 20, 2025

Brands are no longer just selling products or services — they’ve evolved into storytellers, advocates, and, at times, even activists. The shift has made “brand activism” a necessity for brands in the current marketplace. A modern consumer expects brands to align themselves with social justice. Whether it is about sustainability, advocating for racial justice, or…

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