Industry Insights
Buyer vs researcher: Why marketers need to start higher in the funnel
AI deal cycles rarely start with the person holding the budget. Long before the CIO or VP gets involved, someone else has already begun the research—quietly, behind a screen. That person is usually a mid-level evaluator: a researcher, analyst, or ops lead tasked with surfacing viable options. They shape the vendor list before leadership even…
The Rise of the Millennial Decision-Maker
Here’s what’s happening in B2B right now: your buyer isn’t who it used to be. Gen X executives once led most deal cycles—but today, millennials make up more than half of B2B decision-makers. According to Digitalzone research, 51% of current B2B buyers are millennials. And their approach is rewriting how vendors engage, persuade, and win. …
It’s Not Just IT Anymore: Where the AI Buyer Lives Across the Org Chart
AI first entered business teams and business processes as an experiment. It was a futuristic tool reserved for technical teams, innovation leads, or R&D labs. Fast-forward a decade, and that narrative’s toast. AI is now a competitive differentiator. What started as a playground for early adopters has become a strategic focus across every department. From…
Brand Marketing Strategy in Turbulent Times: Lessons from Global Brands
Let’s face it: Your brand marketing strategy didn’t sign up for international drama. But here we are. One day, it’s a trade war; the next, it’s a regional conflict. Your product launch in Europe now depends on supply routes in Southeast Asia. Welcome to the new marketing reality—where geopolitics isn’t background noise, it’s front and…
The FTC Meta Antitrust Case: Is the Social Media Giant Too Powerful?
It’s the kind of legal drama Silicon Valley dreads, and the FTC just turned up the heat. In what could be a historic move, the FTC Meta antitrust case is challenging the very foundation of Meta’s dominance in the social media world. The Federal Trade Commission isn’t just raising eyebrows; it’s raising a lawsuit that…
Growth Marketing 101: Why Testing and Tweaking Is the Key to Success
Ever wondered how some brands seem to go viral overnight while others burn through massive budgets without making a dent? The difference isn’t luck or timing—it’s strategy. And the game-changer here is something called growth marketing. Unlike traditional growth marketing strategies, growth marketing isn’t about big splashes—it’s about smart data-driven marketing efforts. At its core lies a…
Why Vanishing of Netflix Bandersnatch is a Blunder for Innovation and Tech
Netflix Bandersnatch was one of the most talked-about titles among streaming service users. However, Netflix decided to remove 90 percent of interactive titles from its platform, and they deleted Bandersnatch on May 12, 2025. It is not about a popular title but erasing an entire format. For a brief period in entertainment history, Bandersnatch represented…
A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion?
It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed. Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…
Unilever Unleashes Armageddon of Influencer Marketing in 2025
Influencer marketing has become the talk of the town in 2025 for multifarious reasons. One of the biggest advertising and marketing brands, Unilever, has adapted to a new strategy in which half of its media spending is assigned to influencers and creators. We all know a lot has been happening in the marketing industry since…
Around-the-Clock Global Marketing: 7 Strategies to Manage Teams Across Time Zones
You wake up to 63 Slack messages—half in languages you don’t speak, all marked “urgent.” Your designer’s waiting for feedback, you missed overnight. Your strategist just spotted a trend in one market that’s already old news in another. If this sounds familiar, you’re living the reality of global marketing, where campaigns don’t sleep, and neither…
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