How to Find the Right Micro-Influencer for Your Brand: A Field Guide
Influencers are all over the place, every time you open an app. Whether it’s transparent, like someone who tags #sponsored…
Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time,…
Is it Time to Ditch Points and Redefine Brand Loyalty Programs?
Point-based brand loyalty programs feel completely outdated, and it’s time to make a major change. In today’s hyper-connected world where…
Why Have Pop-Up Stores Become the New Thing for Luxury Brands?
Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers,…
Digital Ad Spend Trends: Where Are Brands Shifting Investment?
Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or…
The Apple vs Google Third-Party Cookie War
Between the Google third-party cookies fiasco and Apple’s cape of privacy crusaders—in the browser war, nobody is winning users with…
What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy…
2024 Advertising Trends: Visuals Over Narratives, Products Over Pricing
According to a fresh report by Smartly, the AI-powered ad tech company, marketers face some major surprises—especially if they want…
Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a…
Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the…