Campaign of
the Quarter
Every quarter, our editorial team picks the one campaign that genuinely moved the needle. No sponsored picks. No hype. Just the creative strategy that stood apart and actually delivered.
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers
Corporate Social Responsibility & Impact on Consumer Loyalty Australia’s under-16 social media ban is reshaping how young audiences engage online.…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all…
In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers
Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility…
Is Personalization in Digital Marketing Genius Targeting or Digital Voyeurism?
The Fine Line in Personalization: In the age of hyper-targeted ads and AI-driven recommendations, personalization in digital marketing is both…
The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads
Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They…
Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in…
Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today
Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to…
In Conversation: Aparajita Vidyarthi on Rethinking the Customer Journey in a Swipe-First World
Swipe-first, scroll-free, story-led: In this conversation, Aparajita Vidyarthi unpacks how short-form content is transforming the customer journey. As traditional funnels…
In Conversation: Michael Wilkins on Co-existence of AI and Sustainability in Marketing
AI in the Industry AI is turbocharging digital marketing—but at what environmental cost? As brands race to adopt the latest…
Stretching the Limits: Is Short form Video Still… Short?
Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The…