Career Development

Designing Digital Onboarding

Designing Digital Onboarding That Inspires in 2025

By Garima Sinha / February 26, 2025

Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…

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Digital Employee Onboarding

How Digital Employee Onboarding is Transforming First Days

By Garima Sinha / February 25, 2025

Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…

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Shift to Zero Party Data

Zero-Party Data Revolution: A Game-Changing Insights for Advertisers

By Garima Sinha / January 23, 2025

We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…

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Advertising and Marketing Industry Set to Gain Thousands of New Positions in the Next Decade

How our Advertising Industry Hiring Landscape is Shifting

By Garima Sinha / October 2, 2024

Good news for people who are eyeing a future in the advertising and marketing sector. According to industry expert predictions, the advertising and marketing industry will soon be flooded with opportunities that will break all records. Yes, you heard it right! For booming advertisers and marketers, this is not just some random news—but more of…

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Marketing certifications to check out in 2025

Feeling Stale? Five Marketing Certifications to Check Out in 2025

By Lindsey Giardino / August 15, 2024

Marketing moves fast. One minute, you’re optimizing for Universal Analytics; the next, Google tells you it’s gone for good. Algorithms change, trends shift, and suddenly, what worked yesterday feels as fresh as last week’s leftovers. If you feel like your strategies are getting stale, now might be the perfect time to invest in a new…

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