Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
From Ads to Daily Life: How AI Is Rewriting Lifestyle Marketing
In 2025, AI in digital marketing became a normal, regular integral cog of the process, irrespective of the industries. However, Lifestyle marketing is in a different league than others. It has always been about selling aspiration over utility; the vibe, the identity,…
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins
In 2025, brands spent more money than ever trying to stay visible. U.S. ad spending crossed the $400 billion mark. Result? Noisy feed, AI slop, and constant flooding from brands. And yet, despite the flood, trust continued to erode. Awareness didn’t translate to preference.…
Coca-Cola AI Ad Backlash: Why Is the Soda Company Doubling Down?
Coca-Cola is back with its AI Santa and Christmas ads. The backlash surrounding Coca-Cola’s AI ads has intensified this year. The AI-generated “Holiday Magic Is Coming” ad has been making headlines after the soda company released it online. The beverage…
Is Synthetic Audience an Alternative to Customer Research? Experts Explain
Customer research has got a new magic wand to play with, and it is AI. Yes, the synthetic audience — or you could simply call them AI agents of customer psyche. Imagine your brand plans to introduce a new product,…
Bad Bunny Heads the 2026 Super Bowl Halftime Show, and Things Change Now
Bad Bunny headlining the 2026 Super Bowl halftime show is not a side act. This is the main story. It’s a cultural statement: the Super Bowl, America’s biggest televised event, is putting Spanish language and Latino identity at the forefront. …
Marketing Strategies for 2026: Tips for Marketers to Prepare Better
The marketing landscape remains unpredictable, with constant change challenging marketers whether they focus on amplifying marketing strategies, creativity, or a more human touch. What shapes the future of marketing? Learning from the past and proactively addressing new challenges defines this…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments…
November Marketing Rundown: 6 Must-Know Stories of the Month
Thanksgiving, Black Friday, and Christmas have dominated the November marketing landscape. It is early for these ads, but that has not stopped brands bringing stories, campaigns, and bold announcements. According to industry tracker System1’s 2025 Holiday Ads Tracker, this season…
Generic CPG Digital Branding is Making the Marketing Disabled
Consumer Packaged Goods live and die by their brands. Yet in the digital world, CPG branding has faded into a sea of sameness, with brands echoing each other’s uninspired playbooks. Take Dua Lipa’s new skincare line: just another face in…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. We spoke with Yoni Benshaul, CEO and founder of Dreamhub, an AI-native CRM for B2B SaaS teams. With…