Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Marketers Have Spoken: News Sites Outperforms the Rest of Digital
News sites are quietly reclaiming their place in digital media plans—and the shift is no longer theoretical. A fresh global study from ad tech verification heavyweight DoubleVerify shows that advertising alongside news content is giving credibility as well as beating off other…
Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026
Brand Trust in 2026 In 2026, trust won’t belong to the brands that try something new every time. Brands that show up recognizable give trust a head start. As brands enter another year of economic pressure, AI-accelerated creativity, and shortened…
The Risk of Looking Wrong: TBWA\NEBOKO’s CCO on Centraal Beheer’s Typo Play
When Brands Break the Rules: What happens when a mistake becomes the idea? Some of the best advertising ideas don’t look right—until they are. When Brands Break the Rules explores campaigns that challenged internal expectations and redefined what “good”…
Who Defines Lululemon Now? A Boardroom Battle Over Brand Direction
Lululemon has been in a pickle since Chip Wilson, the founder, jumped the fences and publicly vented against the brand’s policies in a Wall Street Journal ad. Lululemon experienced a challenging period from 2024 to 2025. However, Lululemon didn’t lose its footing…
The AI Readiness Gap Is Holding Commerce Back in 2026
Brands and retailers feel pressure to protect their margins and keep operations stable, while also needing to innovate and grow. This tension is shaping commerce strategies as we head into 2026. It’s clear that adding more tools won’t make businesses faster or more…
The Streaming War in 2026 is about Urgency, not Growth
Before 2026 even dawned, the Academy Awards announced its move to YouTube streaming for its 101st award show in 2029. The contract is signed for five years. Netflix vs. Paramount is far from over, and Warner Bros. is taking its sweet time…
The Downfall of Influencer Marketing is Giving a Way to Creator’s Economy
The future of influencer marketing relies on people, not brands. That may be hard to accept. Viewers, once captivated by influencers, are seeing things differently. Inflation, inauthenticity, fatigue, endless ads, and constant consumerism impact everyone. Over time, brands have exploited…
From Ads to Daily Life: How AI Is Rewriting Lifestyle Marketing
In 2025, AI in digital marketing became a normal, regular integral cog of the process, irrespective of the industries. However, Lifestyle marketing is in a different league than others. It has always been about selling aspiration over utility; the vibe, the identity,…
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins
In 2025, brands spent more money than ever trying to stay visible. U.S. ad spending crossed the $400 billion mark. Result? Noisy feed, AI slop, and constant flooding from brands. And yet, despite the flood, trust continued to erode. Awareness didn’t translate to preference.…
Coca-Cola AI Ad Backlash: Why Is the Soda Company Doubling Down?
Coca-Cola is back with its AI Santa and Christmas ads. The backlash surrounding Coca-Cola’s AI ads has intensified this year. The AI-generated “Holiday Magic Is Coming” ad has been making headlines after the soda company released it online. The beverage…