Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments…
November Marketing Rundown: 6 Must-Know Stories of the Month
Thanksgiving, Black Friday, and Christmas have dominated the November marketing landscape. It is early for these ads, but that has not stopped brands bringing stories, campaigns, and bold announcements. According to industry tracker System1’s 2025 Holiday Ads Tracker, this season…
Generic CPG Digital Branding is Making the Marketing Disabled
Consumer Packaged Goods live and die by their brands. Yet in the digital world, CPG branding has faded into a sea of sameness, with brands echoing each other’s uninspired playbooks. Take Dua Lipa’s new skincare line: just another face in…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. We spoke with Yoni Benshaul, CEO and founder of Dreamhub, an AI-native CRM for B2B SaaS teams. With…
Cross-Generation Marketing: Why AI Can’t Sell Everything to Everyone
Cross-generation marketing is a ‘must’ in marketing departments. With AI now a major priority, many brands claim, ‘AI can personalize itself to handle everyone’s needs.’ This belief oversimplifies the challenges. Sundar Pichai put it bluntly this year: “The future of…
Kodak’s Comeback in the Market is the Result of Nostalgia Love
The rise and fall of brands are regular occurrences, but Kodak’s comeback has become one of the most fascinating case studies for marketing professionals. Why? Because not every brand has become a classic and iconic one. For much of the…
Burger King New Ad Has Written ‘Misleading’ All Over it
Burger King’s new ad, ‘It’s Only Natural,’ has raised a plethora of concerns and doubts about it. The ad feels raw, unfiltered, and strangely persuasive, featuring babies, real reactions, and refreshingly non-model-esque faces. It’s got that “authentic chaos” vibe that…
Top 5 Neuromarketing Campaigns that Say, “Stimulation is Paramount”
An ad that makes your mouth water, an audio beat that creates brand imagery, a PSA that tugs at your heartstrings and prompts you to take action—yes, we are discussing neuromarketing campaigns here. They say, “the heart has its reasons which reason knows nothing…
Why Great Brands Need Great Rivals: Coke Vs Pepsi
Coke vs Pepsi is one long-battle that has crossed the age, gender, and man-made boundaries. I do not know a single soul that never felt a dilemma in themselves before buying a soda-can. Should I go Red or Blue? Here…
A/B Testing is a Must and 98 Percent SMBs Feel Pretty Positive with Results
In the B2B world, where buying cycles are lengthy, decision-makers hesitate, and leads are scarce, A/B testing is often touted as the growth lever your marketing team needs. And to be clear: the data backs up. According to the 2025…