Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
October Marketing Rundown: 6 Must-Know Stories That Shaped the Month
In today’s trickle-down (trick-or-treat) economy, horror feels natural, almost routine. Yet, October’s marketing campaigns and developments hint that the month might not be as squeezed out as expected, especially being the first of the year’s final quarter. From Halloween-themed campaigns…
The Cockroach of Marketing: Why SMS Marketing Just Won’t Die
SMS marketing has been around since the dawn of mobile phones; old, predictable, and often overlooked in the age of hyper-personalized digital ads. Yet here it is — still kicking, still delivering, and still impossible to write off. But the…
Brands Make Marketing Personal Again by Going Direct-to-Fan
From “Direct-to-consumer” (D2C) to “direct-to-fan” (D2F), marketing keeps on giving in different loops and hoops. However, D2C is more about cutting the middleman, selling smarter, and capturing a higher margin. But, in today’s digital economy, brands are taking it to…
Why B2B Brands Are Betting on Experiences, Not Events
B2B brands have consistently relied upon events and presentations. However, the events and pitches have evolved into experiences and experiential marketing. In the glory days of Steve Jobs, when he performed rather than just pitched his products to the…
B2B influencer Marketing is Real and a Key to Thrive in Competition
The reach of young people has been increasing in the B2B ecosystem, and it is time to rethink marketing strategies. Adding B2B influencer marketing in brand strategies should be an urgent action. Why? Authentic connection through digital channels and clear…
How SMBs Win the Attention Game through CTV Advertising
CTV advertising (Connected TV) has emerged as a strong space for small and midsize businesses (SMBs). TV screens were the forgotten dreams for most mom-and-pop brands. But, in the time of digital reality, big screen games are on, even for…
Digital Branding Starts with a Right Name Before Going Digital
Digital branding is a crucial pain point for every marketer. It begins long before your potential lead or user clicks on your website to explore your products or services. To break that process down, let me give you a quick…
YouTube’s New Multi-Language Audio Is A Game-Changer For Marketers
YouTube is going global — on September 10, the platform announced that its multi-language audio dubbing feature is now available to creators worldwide. Accessibility to every global region through language is a gold mine for creators, brands, and marketers. Two…
How Smart B2B Brands Use These 5 Modern Strategies to Unlock the Multiplier Effect
B2B marketing strategies can benefit from the multiplier effect. In B2B marketing, there’s no single lever that pulls revenue skyward. Growth today is a choreography—a sync between strategy, tech, and timing. McKinsey’s Global B2B Pulse Survey confirmed this a few…
Cannes Lions 2025 Controversy: Fraud Ads, Fake Data, and the Fight for Integrity
Cannes Lions controversy surrounding several ad campaigns tainted the award’s legacy and the event. While the agencies are still posting their Lions awards with huge captions and salutations, it has become apparent that scam ads can enter such prestigious award…