Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Cross-Generation Marketing: Why AI Can’t Sell Everything to Everyone
Cross-generation marketing is a ‘must’ in marketing departments. With AI now a major priority, many brands claim, ‘AI can personalize itself to handle everyone’s needs.’ This belief oversimplifies the challenges. Sundar Pichai put it bluntly this year: “The future of…
Kodak’s Comeback in the Market is the Result of Nostalgia Love
The rise and fall of brands are regular occurrences, but Kodak’s comeback has become one of the most fascinating case studies for marketing professionals. Why? Because not every brand has become a classic and iconic one. For much of the…
Burger King New Ad Has Written ‘Misleading’ All Over it
Burger King’s new ad, ‘It’s Only Natural,’ has raised a plethora of concerns and doubts about it. The ad feels raw, unfiltered, and strangely persuasive, featuring babies, real reactions, and refreshingly non-model-esque faces. It’s got that “authentic chaos” vibe that…
Top 5 Neuromarketing Campaigns that Say, “Stimulation is Paramount”
An ad that makes your mouth water, an audio beat that creates brand imagery, a PSA that tugs at your heartstrings and prompts you to take action—yes, we are discussing neuromarketing campaigns here. They say, “the heart has its reasons which reason knows nothing…
Why Great Brands Need Great Rivals: Coke Vs Pepsi
Coke vs Pepsi is one long-battle that has crossed the age, gender, and man-made boundaries. I do not know a single soul that never felt a dilemma in themselves before buying a soda-can. Should I go Red or Blue? Here…
A/B Testing is a Must and 98 Percent SMBs Feel Pretty Positive with Results
In the B2B world, where buying cycles are lengthy, decision-makers hesitate, and leads are scarce, A/B testing is often touted as the growth lever your marketing team needs. And to be clear: the data backs up. According to the 2025…
October Marketing Rundown: 6 Must-Know Stories That Shaped the Month
In today’s trickle-down (trick-or-treat) economy, horror feels natural, almost routine. Yet, October’s marketing campaigns and developments hint that the month might not be as squeezed out as expected, especially being the first of the year’s final quarter. From Halloween-themed campaigns…
The Cockroach of Marketing: Why SMS Marketing Just Won’t Die
SMS marketing has been around since the dawn of mobile phones; old, predictable, and often overlooked in the age of hyper-personalized digital ads. Yet here it is — still kicking, still delivering, and still impossible to write off. But the…
Brands Make Marketing Personal Again by Going Direct-to-Fan
From “Direct-to-consumer” (D2C) to “direct-to-fan” (D2F), marketing keeps on giving in different loops and hoops. However, D2C is more about cutting the middleman, selling smarter, and capturing a higher margin. But, in today’s digital economy, brands are taking it to…
Why B2B Brands Are Betting on Experiences, Not Events
B2B brands have consistently relied upon events and presentations. However, the events and pitches have evolved into experiences and experiential marketing. In the glory days of Steve Jobs, when he performed rather than just pitched his products to the…