Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Is Synthetic Audience an Alternative to Customer Research? Experts Explain
Customer research has got a new magic wand to play with, and it is AI. Yes, the synthetic audience — or you could simply call them AI agents of customer psyche. Imagine your brand plans to introduce a new product,…
Bad Bunny Heads the 2026 Super Bowl Halftime Show, and Things Change Now
Bad Bunny headlining the 2026 Super Bowl halftime show is not a side act. This is the main story. It’s a cultural statement: the Super Bowl, America’s biggest televised event, is putting Spanish language and Latino identity at the forefront. …
Marketing Strategies for 2026: Tips for Marketers to Prepare Better
The marketing landscape remains unpredictable, with constant change challenging marketers whether they focus on amplifying marketing strategies, creativity, or a more human touch. What shapes the future of marketing? Learning from the past and proactively addressing new challenges defines this…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments…
November Marketing Rundown: 6 Must-Know Stories of the Month
Thanksgiving, Black Friday, and Christmas have dominated the November marketing landscape. It is early for these ads, but that has not stopped brands bringing stories, campaigns, and bold announcements. According to industry tracker System1’s 2025 Holiday Ads Tracker, this season…
Generic CPG Digital Branding is Making the Marketing Disabled
Consumer Packaged Goods live and die by their brands. Yet in the digital world, CPG branding has faded into a sea of sameness, with brands echoing each other’s uninspired playbooks. Take Dua Lipa’s new skincare line: just another face in…
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul
Mindset of Modern AI Buyer Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. We spoke with Yoni Benshaul, CEO and founder of Dreamhub, an AI-native CRM for B2B SaaS teams. With…
Cross-Generation Marketing: Why AI Can’t Sell Everything to Everyone
Cross-generation marketing is a ‘must’ in marketing departments. With AI now a major priority, many brands claim, ‘AI can personalize itself to handle everyone’s needs.’ This belief oversimplifies the challenges. Sundar Pichai put it bluntly this year: “The future of…
Kodak’s Comeback in the Market is the Result of Nostalgia Love
The rise and fall of brands are regular occurrences, but Kodak’s comeback has become one of the most fascinating case studies for marketing professionals. Why? Because not every brand has become a classic and iconic one. For much of the…
Burger King New Ad Has Written ‘Misleading’ All Over it
Burger King’s new ad, ‘It’s Only Natural,’ has raised a plethora of concerns and doubts about it. The ad feels raw, unfiltered, and strangely persuasive, featuring babies, real reactions, and refreshingly non-model-esque faces. It’s got that “authentic chaos” vibe that…