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advergames

Customer Experience of Advergames

Inside the Customer Experience of Advergames

By Lindsey Giardino / August 30, 2024

Advergames? What? Yeah, same. But chances are, you’ve come across one — or maybe even played one yourself. Advergames are app-style games designed to entertain while subtly promoting a brand. These digital experiences blend marketing with gameplay, offering a creative way to introduce products or services while providing an engaging customer experience. Unlike traditional advertisements…

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