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AI for Marketing

After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing

By Ruchi Roy / August 12, 2024

Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…

Elon Musk Advertisers

Find Now What is Happening with X After Elon Musk Advertisers Interview Where He Cussed them

By Ruchi Roy / August 7, 2024

Eight months ago, Elon Musk advertisers found themselves shocked when the tech giant artfully told them to “go f**k themselves” in an interview with Andrew Ross Sorkin of the New York Times. Musk’s uncensored outburst wasn’t just a slip of the tongue – it was a direct hit after Disney+ yanked its ads from X…

January marketing news that marketers must know

July Marketing News — 8 News Bytes You Must Know

By Ruchi Roy / July 30, 2024

You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap July marketing news for you without letting you juggle between tabs and news articles. Sit back, relax, and read the latest developments that could bring you up to speed with latest emerging trends and insights.…

Google Search Antitrust

What Does the Google Search Antitrust Trial Mean for Brand SEO?

By Ruchi Roy / June 27, 2024

King Google’s antitrust trial has finally wrapped up, and the SEO marketers are sick buzzing with anticipation from the fallout. Marketers and SEO aficionados are on the edge of their seats, eager to see how this blockbuster case will reshape the digital landscape. The trial, which kicked off back in September 2023, centered around accusations…

China Bans WhatsApp, US Bans TikTok

China Bans WhatsApp. The US Bans TikTok. How Can Global Products Stay Afloat?

By Ruchi Roy / June 27, 2024

In a world where geopolitical tensions can lead to sudden bans on our favorite digital platforms, businesses need to stay nimble and ready for quick pivots. Imagine waking up to discover WhatsApp is no longer accessible in China or that TikTok is banned in the U.S.— chaos. These scenarios underscore the fragile nature of global…

Netflix advertising Campaign

Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024 

By Ruchi Roy / June 25, 2024

Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May.   The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…

future of TikTok

The future of TikTok: Who’s Going to Buy ByteDance?

By AdPulse Editorial Team / May 24, 2024

With a user base teetering over 170 million Americans TikTok is not just another social media app—it’s part of our daily social regimen. But beyond its viral dances and insane memes is a tangled web of ownership that has come under intense scrutiny in the last year. The app’s connections to ByteDance, a Chinese tech…