Marketing
Forrester’s 2026 Warning against AI, One-Third of Brands Will Lose Consumers
Advertising patterns in January 2026 emerged as a moment of holding up a mirror to AI. From Almond Breeze, where the Jonas Brothers trolled GenAI versions of themselves, to Lufthansa’s hand-made illustrations for its centenary celebration, trust has surfaced as a significant KPI for brands and agencies. A Forrester survey rolled out a series of predictions around the use…
Social Media Updates 2026: How X, TikTok, and Instagram Are Changing the Rules of Reach
Social media channels are always evolving — but 2025-20226 marks one of the most transformative periods yet. From AI-generated feeds on X to TikTok’s SEO-driven discovery and Instagram evolving into a search engine, platforms are redefining what content gets promoted and how it’s delivered. If you’re building a social strategy to grow your brand, you must adapt to how platforms are changing—and how audiences…
Holiday Marketing Campaigns 2025: When Festive Buzz Finally Delivered ROI
Holiday season is everyone’s favorite, but in 2025 it wasn’t just about twinkling lights and feel-good stories. Brands went beyond festive cheer and focused on what actually works. With pickier consumers, tighter budgets, and fiercer competition, campaigns had to be smarter, sharper, and performance-driven. 2025 holidays were full of smarter Christmas narratives and precision-built Black Friday funnels; this year’s holiday season sent a clear…
The Rise of Athlete Autonomy: What Marketers Can Learn from Jutta Leerdam
Rewriting the Playbook An interview series focused on moments when brands intentionally break from tradition—challenging category norms, embracing uncertainty, and responding to cultural change in real time. Rewriting the Playbook explores how strategy evolves when the old rules stop working. For decades, the trajectory of elite sport followed a predictable progression. Federations set the direction. Systems defined the pathway.…
Why Your Feed Feels Stuck on Rewind: The Rise (and Risk) of Nostalgia Ads
If you feel that your feed has been stuck on reverse lately, you are not simply imagining this strange phenomenon. Brands have increased their use of ‘nostalgia’ in advertising by tapping into the emotions and feelings that come with reliving fond memories from previous pop culture (think Y2K aesthetics, childhood mascots, or even the very same music…
Tired of Trends? The Marketing Playbook Brands Are Quietly Using in 2026
If 2024 was about jumping on trends and 2025 was about automating everything, 2026 is the year marketers quietly step back and ask a dangerous question: Is any of this actually working anymore? Because somewhere between AI-generated sameness, viral-first thinking, and “blink-and-you’ll-miss-it” campaigns, audiences didn’t just get distracted—they got exhausted. Welcome to the era of marketing trend fatigue. And that’s exactly…
CPG Branding in a Digital-First World: Daring vs. Dull
Walk down any grocery aisle or scroll through any ecommerce app, and you’ll notice the same trend: CPG brands fighting for attention in a world that scrolls faster than it shops. The rules for the consumer-packaged goods (CPG) industry have changed. Today, visibility is no longer won by shelf placement alone. It’s earned through relevance, personality, and digital…
AI Marketing Didn’t Replace Marketers—It Exposed Better Ones
AI marketing has officially moved out of its hype phase. As we move into the year 2026, the conversation is no longer about whether brands should adopt AI tools for marketing; that decision has already been made. The real question now is how much control marketers should give to AI, and where it should be stopped. As brands have implemented automation-centric strategies over…
Still Marketing the Hard Way? Meet the AI Marketing Tools Changing the Game in 2026
The marketing landscape has undergone significant changes over the past year. In 2026, it has become the most competitive and dynamic marketplace that marketers have ever faced. Audiences are fragmented across different channels; expectations for personalization are higher, and competition is intensifying, meaning intuition alone can no longer guide marketing strategies. And that’s where AI marketing tools come in. These intelligent systems streamline tasks, uncover insights, automate experimentation, and help marketers break the repetitive cycle of planning, execution,…
AI Marketing ROI in 2026: Data-Backed Insights vs Dashboard Illusions
For many years, AI ROI in marketing was treated like a “get out of jail free” card. As long as agencies and brands were “building,” nobody asked tough questions regarding AI. Dashboards remained cluttered, activity looked impressive, and automated actions were mistaken for progress. However, in 2026, that grace period ended—with no more “free” passes. CMOs, CFOs, and brand custodians want proof. They want actual, defendable, and quantifiable…
Recent Posts
