Marketing
Powerful Holiday Marketing Campaigns to Win Hearts & Loyalty
For many years, the holidays were predictable: a surge in shopping in late November, a climax on Christmas, and a fade in January. But in 2025, this rhythm is gone. Shopping does not erupt on Black Friday and die by New Year’s. It extends over weeks, and it becomes a series of micro-moments, each uniquely…
TikTok Marketing: Why This Is the New Prime Time for Brands
Prime time once meant families huddled around the TV at 8 p.m., waiting for cliffhangers, jingles, and big-budget ads. It was more than entertainment—it was a cultural ritual, sparking playground jokes and watercooler chatter. Today, that same cultural gravity has shifted to TikTok. It was once the squishable destination of attention for brands, who embraced…
Channelize Memories in your Festival Marketing Strategy for Sales Growth
We are entering the time of festivals in the midst of inflation and tariffs. The talk for festival marketing strategy is significant where consumers are running away from stores or buying anything. If a purchaser thinks more than once while going through the aisle, your brand is on the line of getting ignored or not…
An In-house Marketing Agency: Broke Pepsi but Made Duolingo
An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business. External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns, and tighter data control. While we compare both, neither model is a religion. It is…
Attention Economy Challenges Brands to Chase Consumers
The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase to capture our attention. McKinsey’s 2025 report emphasized the need to understand modern challenges, including vying for consumers’…
New B2B Marketing Strategy Challenges Signal VS Noise Theory
Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration? If you are a B2B marketer, measuring Signals and Noises against each other is what we have witnessed for a long time. This may be the time for…
Micro vs. Macro-Influencers: Finding the Right Fit for Your Brand
In the ever-changing world of influencer marketing, things have really taken off in the past ten years. What used to be a small, niche way for brands to get their name out there has now become a massive part of many brands marketing campaigns. Influencers are now a big deal when it comes to how…
What Brands Need to Know About The Rise of AI-Powered Advertising
In the modern advertising landscape, AI plays a crucial role. Almost every online ad you encounter is delivered to you in real-time with the help of AI. Major ad platforms like Google Ads and Meta Ads use AI-powered advertising to sell, target, and place ads across vast networks of digital destinations. Essentially, AI determines the…
The Power of Storytelling in Digital Marketing
Storytelling is a crucial aspect of being human. It’s something we’ve been doing for centuries, passing on knowledge, traditions, and culture through the magic of narratives. But have you ever stopped to think about why your brain seems to light up when you hear a great story? Well, it turns out that our brains are…
How AI Transforms the Business of Advertising
Have you ever wondered how ads seem to know what you’re thinking? It’s not magic – it’s the power of artificial intelligence in advertising. This technology is not just a passing trend; it’s a game changer, and here’s why it’s important. The market for AI technologies is massive and is projected to exceed $1.8 trillion…
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