Marketing

global influencer marketing

Global Influencer Marketing: From Worldwide Reach to Local Love

By Garima Sinha / October 14, 2025

Scroll your feed in 2025, and you’ll notice a change: influence is no longer constrained by borders. U.S. brands are no longer relying on slick ads and extravagant billboards—they’re now partnering with creators who speak the world’s most universal language: authenticity.  From Tokyo to Toronto, brands are realizing global influencer marketing isn’t only about finding…

social msocial media algorithm changesedia algorithm changes

Platform Dependence: What Happens When Social Media Algorithm Changes Turn Against Creators?

By Garima Sinha / October 13, 2025

One day, you notice that your engagement drops almost 70%. Posts that used to bring in thousands of likes now barely get a hundred. You didn’t change your content; the algorithm did.  Welcome to the era of algorithm chaos, where creators and brands have become entangled in the fluctuations of small code. Few people feel…

holiday marketing campaigns

Powerful Holiday Marketing Campaigns to Win Hearts & Loyalty

By Garima Sinha / September 29, 2025

For many years, the holidays were predictable: a surge in shopping in late November, a climax on Christmas, and a fade in January. But in 2025, this rhythm is gone. Shopping does not erupt on Black Friday and die by New Year’s. It extends over weeks, and it becomes a series of micro-moments, each uniquely…

TikTok Marketing

TikTok Marketing: Why This Is the New Prime Time for Brands 

By Garima Sinha / September 15, 2025

Prime time once meant families huddled around the TV at 8 p.m., waiting for cliffhangers, jingles, and big-budget ads. It was more than entertainment—it was a cultural ritual, sparking playground jokes and watercooler chatter. Today, that same cultural gravity has shifted to TikTok. It was once the squishable destination of attention for brands, who embraced…

Channelize Memories in your Festival Marketing Strategy for Sales Growth

Channelize Memories in your Festival Marketing Strategy for Sales Growth

By Ruchi Roy / September 8, 2025

We are entering the time of festivals in the midst of inflation and tariffs. The talk for festival marketing strategy is significant where consumers are running away from stores or buying anything. If a purchaser thinks more than once while going through the aisle, your brand is on the line of getting ignored or not…

In-house Marketing

An In-house Marketing Agency: Broke Pepsi but Made Duolingo

By Ruchi Roy / August 30, 2025

An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business.  External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns, and tighter data control.   While we compare both, neither model is a religion. It is…

September Marketing Rundown: 6 Must-Know Stories That Shaped the Month

Attention Economy Challenges Brands to Chase Consumers

By Ruchi Roy / August 17, 2025

The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase to capture our attention.  McKinsey’s 2025 report emphasized the need to understand modern challenges, including vying for consumers’…

Signal vs Noise, a Perfect call strategy for B2B brands to win Numbers

New B2B Marketing Strategy Challenges Signal VS Noise Theory

By Ruchi Roy / August 3, 2025

 Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration?   If you are a B2B marketer, measuring Signals and Noises against each other is what we have witnessed for a long time. This may be the time for…

micro vs macro influencers

Micro vs. Macro-Influencers: Finding the Right Fit for Your Brand

By Ruchi Roy / November 11, 2024

In the ever-changing world of influencer marketing, things have really taken off in the past ten years. What used to be a small, niche way for brands to get their name out there has now become a massive part of many brands marketing campaigns. Influencers are now a big deal when it comes to how…

AI-Powered Advertising

What Brands Need to Know About The Rise of AI-Powered Advertising

By Ruchi Roy / November 4, 2024

In the modern advertising landscape, AI plays a crucial role. Almost every online ad you encounter is delivered to you in real-time with the help of AI. Major ad platforms like Google Ads and Meta Ads use AI-powered advertising to sell, target, and place ads across vast networks of digital destinations. Essentially, AI determines the…

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