Marketing
GAP’s ‘Fashiontainment’ Push Signals a Bigger Shift in Fashion Marketing
Fashion brands are pivoting into new spaces to drive growth and strengthen their branding among consumers. From Sydney Sweeney’s ‘good jeans’ to Gillian Anderson’s compliments to strangers, fashion and apparel brands are increasingly focused on finding memorable faces, creating pop-culture moments, and driving attention to themselves. GAP went revolutionary with its new year plans and…
Proof Based Marketing Makes Trust Measurable Again in 2026
For a while, branding was all about emotion. The story, the tagline, and the commercial were enough to support your brand for years. But in the era of proof-based marketing, that’s no longer enough. Consumers today, especially Gen Z and younger millennials, want to know not only what you stand for but also how you…
Why short-form video ads are running the show in 2026
Earlier advertising was about selecting a channel to deliver your promotional message and then waiting for the target audience to receive and understand it before its time expired. But today, the approach is different. The new digital landscape of this decade (2026) has vastly reduced time frames of attention and understanding. Brands now compete for consumer attention against a myriad of…
AI Marketing Agents Are Killing Campaigns: What Every Marketer Must Know in 2026
For years, marketing has worked through a predictable process: plan, execute, optimize, start over. Marketing ran finite campaigns (with a structured approach) and relied heavily on human input to run them. But the “old school” way of doing things is dying slowly with the arrival of AI in marketing in 2026. We are moving into the age of…
Marketing to a Multitasking Audience in 2026: Strategies for the Attention Economy
If you sit in any café or subway, or look in someone’s living room, you’ll find that everyone is doing some sort of multitasking with their phones – they are either scrolling through social media while watching a show, responding to messages while listening to a podcast, or browsing products while on a video call. …
How to Survive the Broken Attention Economy
You can’t deny that the typical modern-day consumer experiences an unending barrage of notifications. This includes scrolling timelines, auto-playing videos, and multitasking on their screens to keep them engaged continuously throughout the day and night (which amounts to almost 24/7). As a result, attracting consumer attention today is the most important and hardest-to-get asset in marketing. In this age of…
Sustainable AI Strategy: The Key to Greener, Smarter Technology
Indeed, brands have proudly talked about recyclable packaging, carbon-neutral shipping, and plant-based alternatives for years. Sustainability has been found in supply chains, packaging, and storefronts. But what is now coming to the forefront in the boardroom is a more substantial, quieter question about sustainability. Is your AI sustainable? As AI becomes the foundation for marketing, commerce, finance, and media,…
The evolution of women’s day marketing in 2026
Brands worldwide create women-centred campaigns on March 8 each year—that recognize Women’s achievements, strength, and leadership. Brands have celebrated International Women’s Day for decades through print, media, and advertising. Today, this tradition has evolved into femvertising, where campaigns align brand messaging with women’s empowerment and social impact. Today’s consumers are smarter and more discerning than ever. Wearing purple…
The CMO Role Isn’t Dying—It’s Getting a Lot Bigger
Predictions about the future of the Chief Marketing Officer in the age of AI are evolving. As we step into 2026, the conversation feels more urgent and more nuanced. Industry commentary in Ad Age and analysis published by The Drum suggest that the CMO role may not disappear, but it is undeniably transforming. At the same time,…
New Social Media Platforms to Watch in 2026 Before They Go Mainstream
Social media has gone from being dominated by a few popular platforms to being fragmented and filled with niche communities, decentralized networks, and new formats. As new forms of social media emerge, they will radically reshape how we connect, find content, and express ourselves. At the same time, the fragmentation of attention means that brands, creators,…
Recent Posts
