Changing Face of Brand Comms
In Conversation: Michael Wilkins on Co-existence of AI and Sustainability in Marketing
AI in the Industry AI is turbocharging digital marketing—but at what environmental cost? As brands race to adopt the latest tools, few are stopping to ask what it’s doing to the planet. We spoke with Michael Wilkins, co-founder of sustainable marketing agency Akepa, to explore the tension between innovation and impact—and where AI fits in…
In Conversation: How UGC Turns Customers into Creators
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…
In Conversation: Bill Sebald on Search Engine Trends in the Age of AI
The Changing Face of Brand Comms In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Like many people, a quick question led me straight to…
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