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The AI Buyer Files: Who is the AI buyer?

July 10, 2025 | min read

Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things.

Built with insights from the Digitalzone Data Cloud (powered by a seriously smart ID graph), our family of Editorial Brands, and 2 global surveys, this report answers one important question: Who is the AI buyer?

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Digitalzone

Digitalzone

Digitalzone is a thought leader and content creator focused on the intersection of AI, B2B marketing, and buyer behavior. Their recent work delves into how AI impacts B2B purchase decisions—from defining what truly influences AI buyers to understanding generational segments like Boomers—in a data‑driven, ROI‑centered way.

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