Tools

YouTube New Feature, Multi-Language Audio Is a Game-Changer for Marketers

YouTube’s New Multi-Language Audio Is A Game-Changer For Marketers

By Ruchi Roy / October 9, 2025

Your marketing campaign can go global with YouTube’s new feature, multi-language audio dub. On September 10th, the company announced the expansion of multi-language audio to creators worldwide.   Accessibility to every global region through language is a gold mine for creators, brands, and marketers. Two years ago, the video-sharing company introduced the audio-track feature that allows…

Advertising Management Tools

Advertising Management Tools 2025: Real Results vs. AI Hype

By Garima Sinha / September 24, 2025

The struggle for attention has never been louder—but in 2025. The smartest advertisers do not turn up the volume; instead, they turn the signal on. A new group of advertising management tools helps embed ads in feeds and streams, anticipating what you want before you want it. Not every promise is kept. Some platforms masquerade…

Socal media challenge

AI Just Changed Social Media Challenges Forever—Here’s How 

By Garima Sinha / September 23, 2025

Social media challenges have long relied on the enthusiasm of creators and the encouragement of algorithms—which makes AI emergence even more exciting. Rather than merely being tools that enhance trends. AI is actively shaping the trends, that is, creating viral moments from scratch and recontextualizing what a “trend” means. By 2025, everyday users are not…

CTV Measurement Without Nielsen

Navigating CTV Measurement Without Nielsen: The Great TV Currency Shift

By Ruchi Roy / September 13, 2025

Nielsen’s panel-only currency is on borrowed time. By the end of 2025, it will be retired, marking one of the most consequential shifts in TV and CTV measurement in decades.   With connected TV (CTV) expected to account for 40.2% of the $83.25 billion advertisers will spend on linear and CTV combined this year—and nearly a…

New AI Marketing Tools

Google Just Released New AI Marketing Tools You Can’t Ignore

By Garima Sinha / September 2, 2025

You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster than most brands can adapt.  If you’re not paying attention to these changes, you’re already…

What Makes CTV Advertising Delicious for DoorDash

What Makes CTV Advertising Delicious for DoorDash

By Ruchi Roy / September 1, 2025

When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected devices. The sponsorship feels unusual at first glance, but it might be the clearest signal…

Edge ai for real-time

Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha / July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is a “stretch and chill” day. Your playlist synced to your pace. Your smart fridge reminded you that you were out of oat milk (again). Your car re-routed itself to avoid…

Test First, Buy Later

Test First, Buy Later: Why Use Cases Beat Product Demos

By Swapnil Mishra / July 10, 2025

Today’s B2B buyer isn’t looking to be wowed by a high-polish demo or book endless calls to hear a sales rep click through slides. What they want is simple: proof that your product solves their specific problem—in their environment, on their terms.  The smartest buyers in the room are cautious, curious, and calculated. They don’t…

AI in Finance Marketing

AI in Finance: Mastercard Takes Bold Lead for Future

By Ruchi Roy / June 24, 2025

Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence.  As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…

Google Antitrust Case where DOJ proposed Remedies

Remedies in Google Antitrust Case Could Be Critical for Advertisers and Publishers

By Kassidy Kelley / June 21, 2025

The Google antitrust case has put the digital markets, publishers, advertisers, and brands on hold. A wait for a decision whether Google succeeds in keeping itself intact or the Department of Justice (DOJ) rips the company in parts.    But as of May 2025, the long-running antitrust battle between the U.S. Department of Justice (DOJ) and…

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