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Google Just Released New AI Marketing Tools You Can’t Ignore

By Garima Sinha / September 2, 2025

You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster than most brands can adapt.  If you’re not paying attention to these changes, you’re already…

What Makes CTV Advertising Delicious for DoorDash

What Makes CTV Advertising Delicious for DoorDash

By Ruchi Roy / September 1, 2025

When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected devices. The sponsorship feels unusual at first glance, but it might be the clearest signal…

Edge ai for real-time

Your Data, Your Rules: Edge AI for Real-Time Wins

By Garima Sinha / July 16, 2025

Do you sometimes feel your phone may know you better than your best friend? You pull up your fitness app, and it knows today is a “stretch and chill” day. Your playlist synced to your pace. Your smart fridge reminded you that you were out of oat milk (again). Your car re-routed itself to avoid…

Test First, Buy Later: Why Use Cases Beat Product Demos 

By Swapnil Mishra / July 10, 2025

Today’s B2B buyer isn’t looking to be wowed by a high-polish demo or book endless calls to hear a sales rep click through slides. What they want is simple: proof that your product solves their specific problem—in their environment, on their terms.  The smartest buyers in the room are cautious, curious, and calculated. They don’t…

AI in Finance Marketing where Mastercard Takes Bold Lead

AI in Finance: Mastercard Takes Bold Lead for Future

By Ruchi Roy / June 24, 2025

Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence.  As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…

Google Antitrust Case where DOJ proposed Remedies

Remedies in Google Antitrust Case Could Be Critical for Advertisers and Publishers

By Kassidy Kelley / June 21, 2025

The Google antitrust case has put the digital markets, publishers, advertisers, and brands on hold. A wait for a decision whether Google succeeds in keeping itself intact or the Department of Justice (DOJ) rips the company in parts.    But as of May 2025, the long-running antitrust battle between the U.S. Department of Justice (DOJ) and…

Microsoft Xandr DSP Shutdown Third Party Ad tech

Microsoft Xandr DSP Shutdown is Alarming Sign for Third-Party Ad Tech

By Ruchi Roy / June 2, 2025

Microsoft Xandr DSP shutdown announcement has come down as the end of third-party ad tech. Sooner or later, the looming death of third-party data and supported ad tech is going to have a substantial impact on advertising.  The news is crucial for the ad tech industry, as it signals the beginning of the end. Microsoft…

Brand Awareness and the Customer Journey Map in 2025

AI Knows You Better Than You Think: The 2025 Guide to Brand Awareness and Loyalty

By Garima Sinha / May 15, 2025

Have you ever felt like a brand knows you a little too well? Like, when your phone lights up at 2 AM with an ad for that neon green water bottle you almost bought — but didn’t? Or when your Monday morning Spotify playlist cues up exactly the song you needed? You never checked out.…

Intent Based Marketing in a Hyper-Personalized B2B World

The Rise of Intent Based Marketing in a Hyper-Personalized B2B World

By Ruchi Roy / April 21, 2025

Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and CRM contact forms are not disappearing but are metamorphosing into new shapes. And what’s making…

Why Adobe Stock Branch is Getting Love from Everyone

Why Adobe Stock Branch is Getting Love from Everyone

By Ruchi Roy / March 18, 2025

A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a touch of contrast. And make sure it aligns perfectly with the client’s mood.”  Here, Adobe Stock is the bartender. IYKYK.  Yes, the point is that in a world where speed, quality, and imagination know no…

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