Tools

AI in Finance Marketing where Mastercard Takes Bold Lead

AI in Finance: Mastercard Takes Bold Lead for Future

By Ruchi Roy / June 24, 2025

Finance marketing isn’t just about product promotion anymore. Today, AI in finance marketing has shaped the heart of consumers and market trends. Mastercard is at the forefront of this shift, innovating at the intersection of payments, personalization, and personalization powered by artificial intelligence.  As spending habits migrate online and consumer expectations evolve, financial institutions must modernize…

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Google Antitrust Case where DOJ proposed Remedies

Remedies in Google Antitrust Case Could Be Critical for Advertisers and Publishers

By Ruchi Roy / June 21, 2025

The Google antitrust case has put the digital markets, publishers, advertisers, and brands on hold. A wait for a decision whether Google succeeds in keeping itself intact or the Department of Justice (DOJ) rips the company in parts.    But as of May 2025, the long-running antitrust battle between the U.S. Department of Justice (DOJ) and…

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Microsoft Xandr DSP Shutdown Third Party Ad tech

Microsoft Xandr DSP Shutdown is Alarming Sign for Third-Party Ad Tech

By Ruchi Roy / June 2, 2025

Microsoft Xandr DSP shutdown announcement has come down as the end of third-party ad tech. Sooner or later, the looming death of third-party data and supported ad tech is going to have a substantial impact on advertising.  The news is crucial for the ad tech industry, as it signals the beginning of the end. Microsoft…

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Brand Awareness and the Customer Journey Map in 2025

AI Knows You Better Than You Think: The 2025 Guide to Brand Awareness and Loyalty

By Garima Sinha / May 15, 2025

Have you ever felt like a brand knows you a little too well? Like, when your phone lights up at 2 AM with an ad for that neon green water bottle you almost bought — but didn’t? Or when your Monday morning Spotify playlist cues up exactly the song you needed? You never checked out.…

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Intent Based Marketing in a Hyper-Personalized B2B World

The Rise of Intent Based Marketing in a Hyper-Personalized B2B World

By Ruchi Roy / April 21, 2025

Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and CRM contact forms are not disappearing but are metamorphosing into new shapes. And what’s making…

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Why Adobe Stock Branch is Getting Love from Everyone

Why Adobe Stock Branch is Getting Love from Everyone

By Ruchi Roy / March 18, 2025

A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a touch of contrast. And make sure it aligns perfectly with the client’s mood.”  Here, Adobe Stock is the bartender. IYKYK.  Yes, the point is that in a world where speed, quality, and imagination know no…

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Instagram dislike feature

Instagram Dislike Feature: Will It Fix the Comment Section or Create More Chaos?

By Garima Sinha / March 17, 2025

Yes, you heard it right. The Instagram dislike feature is here… well, almost. Honestly, we have mixed thoughts about it. Instagram is testing a new “dislike” feature for comments—but not in the way you might expect. Hold on before imagining a red thumbs-down next to every post (relax, this isn’t YouTube 2010).  If you’ve ever…

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Can Emotional AI really understand you

Emotional AI: Can Machines Really Understand Your Feelings? 

By Garima Sinha / March 3, 2025

Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize and respond to your emotions.   From chatbots that offer mental health support to AI-powered cars…

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B2B Employee Satisfaction

How Digital Onboarding Shapes B2B Employee Satisfaction

By Ruchi Roy / February 24, 2025

In today’s digital-first world, businesses thrive on their ability to create seamless experiences—not just for customers but also for employees. In the B2B space, employee satisfaction directly influences client relationships and long-term business success, and it becomes even more critical. Employer branding isn’t just about recruitment marketing; it’s about how employees experience the company from…

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Honey Affiliate Marketing

The Underbelly of Honey Affiliate Marketing

By Ruchi Roy / February 21, 2025

“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam.   “Alleged” is the keyword here, but what started as a game-changing…

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