Brand Awareness and the Customer Journey Map in 2025

AI Knows You Better Than You Think: The 2025 Guide to Brand Awareness and Loyalty

By Garima Sinha / May 15, 2025

Have you ever felt like a brand knows you a little too well? Like, when your phone lights up at…

Intent Based Marketing in a Hyper-Personalized B2B World

The Rise of Intent Based Marketing in a Hyper-Personalized B2B World

By Ruchi Roy / April 21, 2025

Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying,…

Why Adobe Stock Branch is Getting Love from Everyone

Why Adobe Stock Branch is Getting Love from Everyone

By Ruchi Roy / March 18, 2025

A creative designer walks into a bar and says, “Give me something bold… but not too loud. Smooth, with a…

Instagram dislike feature

Instagram Dislike Feature: Will It Fix the Comment Section or Create More Chaos?

By Garima Sinha / March 17, 2025

Yes, you heard it right. The Instagram dislike feature is here… well, almost. Honestly, we have mixed thoughts about it.…

Can Emotional AI really understand you

Emotional AI: Can Machines Really Understand Your Feelings? 

By Garima Sinha / March 3, 2025

Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just…

B2B Employee Satisfaction

How Digital Onboarding Shapes B2B Employee Satisfaction

By Ruchi Roy / February 24, 2025

In today’s digital-first world, businesses thrive on their ability to create seamless experiences—not just for customers but also for employees.…

Honey Affiliate Marketing

The Underbelly of Honey Affiliate Marketing

By Ruchi Roy / February 21, 2025

“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the…

Major platforms are running in digital brand competition

TikTok Still in a Pickle, Digital Brand Competition is Rising

By Ruchi Roy / February 20, 2025

On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what…

Just Took Over Google Ads

AI Just Took Over Google Ads – Here’s What You Need to Know   

By Garima Sinha / February 13, 2025

Exciting news for marketers—Google Ads is getting a game-changing AI-powered makeover in 2025. And no, this isn’t just another minor…

New era with AI for SEO in 2025

AI for SEO in 2025 Will Unleash a New Era of Search  

By Ruchi Roy / February 7, 2025

Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game.…