In-house Marketing

An In-house Marketing Agency: Broke Pepsi but Made Duolingo

An in-house marketing agency is the brand's own creative and media operation...
From LinkedIn to Substack Choosing Intimacy Over Virality

From LinkedIn to Substack: Choosing Intimacy Over Virality

The online professional world has always had its “default hangouts.” LinkedIn became...
Big Tech acquisitions

Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means

Only a few years back, the big tech acquisitions were only focused...
Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients

Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients

Cindy Rose has become the new WPP CEO, succeeding Mark Read. Mark...
AEO Tips for Millennial Marketers

10 AEO Tips for Millennial Marketers to Win Attention

Google is changing the gears right now. Yes, and we are talking...
wpp profit warning

WPP Profit Warning: Can the Ad Giant Bounce Back? 

When the world’s largest ad agency network rings a bell, the whole...