Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
August Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The landscape of August marketing was set already due to back-to-school and back-to-college campaigns. However, there were other players in the same set of markets ready to steal the attention. Right, we are talking about attention whether it is deserving…
What Makes CTV Advertising Delicious for DoorDash
When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected…
An In-house Marketing Agency: Broke Pepsi but Made Duolingo
An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business. External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns,…
From LinkedIn to Substack: Choosing Intimacy Over Virality
The online professional world has always had its “default hangouts.” LinkedIn became the de facto digital conference hall, a mix of résumés, industry chatter, and thought-leadership one-liners. But recently, a quieter, more intimate platform has been making noise very differently.…
Cindy Rose, New WPP CEO, Faces a Set of Challenges, Aims to Woo Clients
Cindy Rose has become the new WPP CEO, succeeding Mark Read. Mark Read is set to retire from the company’s Board and as the CEO on 31st Dec, 2025, after completing more than 3 decades of his professional career. Meanwhile, the…
10 AEO Tips for Millennial Marketers to Win Attention
Google is changing the gears right now. Yes, and we are talking about AEO (Answer Engine Optimization). It is imperative that we must share the best AEO tips with each-other. So, let’s start. Welcome to the world where Google doesn’t…
PayPal Offsite Ads May Revive the Ad Landscape for PayPal
PayPal just waded into programmatic advertising with Offsite Ads, turning transactions into ad fuel. This isn’t the kind of “spray-and-pray” ad targeting that guesses who you are based on your click—it’s much sharper. The age of programmatic ads. By leveraging…
Attention Economy Challenges Brands to Chase Consumers
The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase to capture our…
Legacy Media vs Digital Media in the Battle of the Attention Economy
There’s a quiet tug-of-war happening every second your screen is on—and no, it’s not between streaming apps and social feeds. It’s between legacy media and digital media, both desperately scrambling for a currency we barely realize we’re spending: attention. In…
New B2B Marketing Strategy Challenges Signal VS Noise Theory
Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration? If you are a B2B marketer, measuring Signals and Noises against each other…