Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
What Brands Need to Know About The Rise of AI-Powered Advertising
In the modern advertising landscape, AI plays a crucial role. Almost every online ad you encounter is delivered to you in real-time with the help of AI. Major ad platforms like Google Ads and Meta Ads use AI-powered advertising to…
Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits
As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed…
Special Rundown of October Marketing News — 8 Bite-Sized Stories Every Marketer Should Know
The spooky season has wrapped up, and just before the holiday hustle kicks in, let’s do a quick rundown of October marketing news. From Elon Musk bringing X back to Brazil to Google battling for its GSE market dominance, October…
The Power of Storytelling in Digital Marketing
Storytelling is a crucial aspect of being human. It’s something we’ve been doing for centuries, passing on knowledge, traditions, and culture through the magic of narratives. But have you ever stopped to think about why your brain seems to light…
How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy
The fast-food scene in the U.K. — or, as they say, the “F&B industry” — is getting a severe wake-up call. With a new Labour government at the center, a hard-hitting junk food ad ban has been announced for October…
How Brands are Scoring Big in this Season of NFL Advertising
NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to…
Balancing Finance and Creativity is More Than Just ROI and Marketing Spend
Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7…
How AI Transforms the Business of Advertising
Have you ever wondered how ads seem to know what you’re thinking? It’s not magic – it’s the power of artificial intelligence in advertising. This technology is not just a passing trend; it’s a game changer, and here’s why it’s…
The Role of AI in Digital Marketing Revolution
As the digital revolution progresses, an increasing number of businesses are turning to Artificial Intelligence (AI) to enhance their marketing strategies. In today’s tech-savvy world, AI is crucial for staying competitive in digital marketing, providing numerous opportunities to boost ROI…
A Deep Dive into the Google Ad Tech Antitrust Lawsuit
If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught…