Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Why Brand Transparency Leads 2025 Marketing Strategies
Marketing has changed significantly, with customers now holding the power in relationships with brands. They expect transparency and have little patience for subpar experiences. Unhappy customers will quickly switch to other brands. To build lifelong, loyal customers, meeting their expectations…
Social Media Algorithms: Navigating the Ever-Changing Landscape
The evolution of social media over the past decade is truly remarkable. It seems like just yesterday we were all familiarizing ourselves with Facebook and Twitter. Now, we find ourselves immersed in a complex and dynamic world of various platforms,…
Keurig Dr Pepper Marketing Proves the Power of Community Branding
Keurig Dr Pepper marketing is insane. After acquiring top spot in big three, it’s rocking the house, blowing the roof, and giving competitors a serious run for their bubbles. And when a brand that’s been around since the invention of the…
What Brands Need to Know About The Rise of AI-Powered Advertising
In the modern advertising landscape, AI plays a crucial role. Almost every online ad you encounter is delivered to you in real-time with the help of AI. Major ad platforms like Google Ads and Meta Ads use AI-powered advertising to…
Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits
As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed…
Special Rundown of October Marketing News — 8 Bite-Sized Stories Every Marketer Should Know
The spooky season has wrapped up, and just before the holiday hustle kicks in, let’s do a quick rundown of October marketing news. From Elon Musk bringing X back to Brazil to Google battling for its GSE market dominance, October…
The Power of Storytelling in Digital Marketing
Storytelling is a crucial aspect of being human. It’s something we’ve been doing for centuries, passing on knowledge, traditions, and culture through the magic of narratives. But have you ever stopped to think about why your brain seems to light…
How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy
The fast-food scene in the U.K. — or, as they say, the “F&B industry” — is getting a severe wake-up call. With a new Labour government at the center, a hard-hitting junk food ad ban has been announced for October…
How Brands are Scoring Big in this Season of NFL Advertising
NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to…
Balancing Finance and Creativity is More Than Just ROI and Marketing Spend
Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7…