Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
Rundown of December Marketing News — 6 Bite-Sized Stories Every Marketer Should Know
As 2024 winds down, the marketing world remains as dynamic as ever. The year has been a rollercoaster, from political shifts that could reshape brand strategies to ongoing debates around social platforms. With Trump 2.0 looming and TikTok’s future uncertain,…
Sober Sips: How Gen Z is Brewing a New Beer Culture
Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands. …
Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and…
Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once…
AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming. The report paints a rosy picture for…
Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed
A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications? Love it or hate it, Duolingo’s mascot definitely has your attention. Welcome to the chaotic world of unhinged marketing. So, what is unhinged marketing? It’s the new-gen strategy…
Holiday Coca-Cola AI Ad Faces Industry Backlash
The Coca-Cola AI ad campaign, “The Holiday Magic is Coming,” was meant to garner applause by mixing festive joy with AI-generated creativity. In part, it worked: some market reports claim pockets of positive reception for the ad. But a larger…
November Marketing News — 6 Bite-Sized Stories
November is that fabulous time of the year when marketers juggle wrapping up campaigns and unwrapping their holiday strategies. A lot has happened this month—some eyebrow-raising studies, a sprinkle of innovation, and, of course, a dash of holiday magic. As…
Fall Marketing Strategies for Brands
What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall isn’t just about warm drinks and crisp air; it’s the perfect season for businesses to refresh, refocus, and reap big…
Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising. If you’ve seen The Intern…