Ruchi Roy
Ruchi Roy is a Staff Writer at Ad Pulse with 9 years of experience in reporting, writing, and content production. She is a professional writer with a background in journalism. Her reporting focuses on branding, creativity, brand strategy, B2B marketing, and influencer and creator economies, exploring how these forces shape modern marketing and culture. Her strength lies in research-led storytelling, turning complex ideas into content that is relevant, credible, and valuable.
Articles by Ruchi Roy
How to Use GenAI in Marketing Without Losing Authenticity
In an era where creativity meets technology, generative AI stands out as a transformative tool for artists, writers, and creators, offering new avenues for innovation across diverse fields. However, a central challenge arises: how can creators leverage this powerful technology…
Elon Musk Paid $5 Million to End Feud After Brazil X Ban
Elon Musk vs. Brazil— the unexpected car crash no one saw coming but now can’t look away from. If you haven’t been following the Brazil X ban, here’s a TLDR: Musk refused to accept critical feedback and flaunted his ego…
Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior
The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we…
Gen-Z Marketing: Understanding the Next Generation of Consumers
Welcome to the era of Generation Z, the digital natives who are reshaping the landscape of consumer behaviour and marketing strategies. Born between the mid-1990s and early 2010s, Gen-Z individuals have grown up in a world immersed in technology, social…
Going Bold: Inside Wendy’s Digital Marketing Strategy
Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on X to poking fun at competitors and dropping nostalgia bombs for Boomers on Facebook, Wendy’s has flipped the script on…
Is genAI Advertising Becoming a Concern for Brands? WFA Survey
A recent survey from the World Federation of Advertisers (WFA) dropped a bombshell: most major brands are nervous about the legal, compliance, and ethical minefields that could blow up their reputation if their agencies lean too hard on genAI advertising…
The Power of Vegan Food Brand Marketing
Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new…
Marketing Trends in 2024: A breakdown of the most influential trends of the year
It’s that time of year when new ideas, refreshed goals, and innovative approaches are prevalent in the marketing world. Everyone is focused on maximizing budgets and getting the most out of their ROI. It’s crucial to stay informed about upcoming…
Greenpeace Dove Protest May Reveal What Goes Behind Brands’ ESG Pledges
This month, Greenpeace released a short video mirroring Dove’s famous branding videos condemning the company’s toxic influence on the environment. This was not the first time Greenpeace publicly criticized Dove and its parent company, Unilever, for their continued use of single-use…
The Future of Social Media Marketing: Nine emerging trends and potential disruptions
Social media marketing is poised at the edge of innovation, navigating through rapidly changing user expectations and technological advancements. As the digital landscape continues to evolve, marketers find themselves at a crossroads where old strategies collide with new possibilities. In…