virtual influencers

Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future

Digitial world is shaking up in a most impressive way with the...
storytelling in advertising

The Power of Storytelling in Digital Marketing

Storytelling is a crucial aspect of being human. It's something we've been...
junk food ad ban

How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy

The fast-food scene in the U.K. — or, as they say, the...
nfl advertising

How Brands are Scoring Big in this Season of NFL Advertising

NFL season is back in action, and with it, 42 brands from...
roi and marketing spend

Balancing Finance and Creativity is More Than Just ROI and Marketing Spend 

Marketing is feeling the squeeze as we enter the era of less:...
viral campaigns on social media

The Marketing Guide to Crafting Viral Campaigns on Social Media

Crafting viral campaigns on social media is like walking into a dark...