Employee Generated Content Trend

Employee Generated Content: The New Authenticity Trend in Marketing

Before diving into the details of employee generated content, quick question —When...
Kendrick Lamar Halftime

Kendrick Lamar Halftime Show Just Schooled Brands on Marketing

Kendrick Lamar didn’t just perform at Super Bowl LIX—he turned the halftime...
Emotional Data Analytics

Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns

Designing ads and campaigns has evolved. Now, brands are striving to establish...
Publicis Media’s Power Play in Women’s Sports

Publicis Media’s Power Play in Women’s Sports

Publicis Media is making bold moves in women's sports, and the industry...
Human emotions are part of package

B2B Advertising Campaigns That Prove Human Emotions Drive Success

When we talk about ad campaigns and branding, it's usually B2C brands...
6 Bite-Sized Stories to Know

February Marketing Roundup: 6 Bite-Sized Stories to Know

Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for...