When Brand Partnerships Backfire: What the Mexicali–Coca-Cola Split Teaches Marketers

Garima Sinha / November 3, 2026

Chinese Brands are Moving from Product Exporters to Cultural Brands

October Marketing Rundown: 6 Stories That Shaped the Month

5 Modern B2B Marketing Strategies That Trigger Multiplier Effect and Drive Growth (2)

How Smart B2B Brands Use These 5 Modern Strategies to Unlock the Multiplier Effect

By Ruchi Roy October 7, 2025
B2B marketing strategies can benefit from the multiplier effect.   In B2B marketing,...
B2B
creator middle class

The New Middle Class of Creators: Not Viral, Not Small, but Profitable 

By Garima Sinha October 7, 2025
When people consider "creators," they often think of extremes: either mega-influencers raking...
Influencer Things
Cannes Lions 2025

Cannes Lions 2025 Controversy: Fraud Ads, Fake Data, and the Fight for Integrity

By Ruchi Roy October 6, 2025
Cannes Lions controversy surrounding several ad campaigns tainted the award's legacy and...
DEI and Ethics , Events
Digital ad spend growth

Digital Ad Spend Growth: How Agencies Can Survive and Thrive in the Boom

By Garima Sinha October 1, 2025
For years, global spending on digital advertising has been increasing by double-digit...
Advice , Industry Insights
September Marketing Rundown: 6 Must-Know Stories That Shaped the Month

September Marketing Rundown: 6 Must-Know Stories That Shaped the Month

By Ruchi Roy September 30, 2025
The September marketing landscape saw both ups and downs, as evolving AI...
Monthly Marketing News
holiday marketing campaigns

Powerful Holiday Marketing Campaigns to Win Hearts & Loyalty

By Garima Sinha September 29, 2025
For many years, the holidays were predictable: a surge in shopping in...
Creative Inspiration , Marketing