When Brand Partnerships Backfire: What the Mexicali–Coca-Cola Split Teaches Marketers

Garima Sinha / November 3, 2026

Chinese Brands are Moving from Product Exporters to Cultural Brands

October Marketing Rundown: 6 Stories That Shaped the Month

AI-generated faces

AI-Generated Faces Are Reshaping Advertising-But at What Cost?

By Garima Sinha June 1, 2026
For decades, celebrity endorsements operated on a simple premise: if a famous...
B2B , Marketing
AI productivity in marketing

AI Productivity in Marketing: Are Teams Really Saving Time or Just Doing More Work?

By Garima Sinha May 29, 2026
The promise of AI productivity in marketing was simple: eliminate repetitive tasks, streamline workflows, and give marketers...
B2B , Marketing
Cost of Dull Ads

$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells

By Ruchi Roy May 28, 2026
Dull Advertising How dull advertising, short-form pressure, and a culture of safe...
Changing Face of Brand Comms , In Conversation
Cannes Lions 2026

Cannes Lions 2026: The AI Hype Era Is Over, Proof Is the New Flex 

By Garima Sinha May 27, 2026
Cannes Lions 2026 arrives at a turning point for advertising. The fascination...
B2B , Creative Inspiration
Gen Z Marketer on B2B

A Gen Z Marketer on Why B2B Needs More Humanity, Not Less AI

By Ruchi Roy May 26, 2026
It started with Les Marketarables, a B2B take on Les Misérables on LinkedIn. Not...
B2B , Changing Face of Brand Comms , In Conversation
AI content explosion

AI Content Explosion 2026: Why Organic Reach Is Collapsing on Social Media 

By Garima Sinha May 25, 2026
Is it me, or have you also noticed that social media suddenly...
B2B , Best in Brand