In Conversation

Music Platform with DEI

Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation

By Rajashree Goswami / June 2, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Discover how a music platform with…

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Cracking Social Media Algorithms

Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today

By Garima Sinha / May 23, 2025

Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to unpack what’s really going on behind your social media feed in 2025. Turns out, social media algorithms aren’t calling all the shots anymore. From the rise of creator-first content to the shift toward authentic engagement…

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customer journey map​

In Conversation: Aparajita Vidyarthi on Rethinking the Customer Journey in a Swipe-First World

By Garima Sinha / May 19, 2025

Swipe-first, scroll-free, story-led: In this conversation, Aparajita Vidyarthi unpacks how short-form content is transforming the customer journey. As traditional funnels flatten into loops, she explains why journey mapping in 2025 must focus on micro-moments, brand authenticity, and algorithm-ready storytelling. Scrolling is out. Swiping is in. We’re officially entering into the no-scroll era—a space where audience…

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AI and Sustainability co-exist

In Conversation: Michael Wilkins on Co-existence of AI and Sustainability in Marketing 

By Ruchi Roy / May 14, 2025

AI in the Industry AI is turbocharging digital marketing—but at what environmental cost? As brands race to adopt the latest tools, few are stopping to ask what it’s doing to the planet. We spoke with Michael Wilkins, co-founder of sustainable marketing agency Akepa, to explore the tension between innovation and impact—and where AI fits in…

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Is Short form Video Still… Short?

Stretching the Limits: Is Short form Video Still… Short?

By Ruchi Roy / April 25, 2025

Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The platform was Vine—a viral, vertical video app that exploded in popularity among early creators. But Vine met its end in 2016, and one of the many reasons was precisely that rigid time limit. Around the same…

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Aman Chopra on AI in Business and Marketing

In Conversation: Aman Chopra on AI in Business and Marketing

By Rajashree Goswami / April 24, 2025

Marketing in the Age of AI and Data Privacy: This interview series will explore how executives navigate the increasingly complex AI and data privacy landscape. Through candid conversations, we’ll uncover the strategies and challenges behind balancing innovative marketing with rigorous compliance and how companies adapt to build trust in an era where data is both…

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How UGC Turns Customers into Creators

In Conversation: How UGC Turns Customers into Creators

By Garima Sinha / February 28, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…

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Search Engine Trends in the Age of AI

In Conversation: Bill Sebald on Search Engine Trends in the Age of AI

By Ruchi Roy / February 27, 2025

The Changing Face of Brand Comms In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Like many people, a quick question led me straight to…

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