In Conversation
In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers
Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility in generative results. This article explores how brands can adapt their strategies to stay authoritative and discoverable across Google AI Overviews, ChatGPT, Perplexity, and beyond. Search is no longer just about climbing Google’s blue links—it’s about…
Is Personalization in Digital Marketing Genius Targeting or Digital Voyeurism?
The Fine Line in Personalization: In the age of hyper-targeted ads and AI-driven recommendations, personalization in digital marketing is both a competitive edge and a potential PR nightmare. This edition explores where brands should draw the line between delighting customers and making them feel watched. Do you ever feel like your phone is invading your…
The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads
Creativity in Comfort Zone Cannes Lions 2025 report reveals a shocking state of creativity among brands, i.e. emotionless ads. They operate in a comfortable creative, risk-friendly environment. The real danger is staying safe in a world flooded with sameness. In the aftermath of AdPulse’s piece, “Comfort Zone Creativity Poses Challenge for Brands, Risk-Takers Can Win”,…
Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Discover how a music platform with…
Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today
Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to unpack what’s really going on behind your social media feed in 2025. Turns out, social media algorithms aren’t calling all the shots anymore. From the rise of creator-first content to the shift toward authentic engagement…
In Conversation: Aparajita Vidyarthi on Rethinking the Customer Journey in a Swipe-First World
Swipe-first, scroll-free, story-led: In this conversation, Aparajita Vidyarthi unpacks how short-form content is transforming the customer journey. As traditional funnels flatten into loops, she explains why journey mapping in 2025 must focus on micro-moments, brand authenticity, and algorithm-ready storytelling. Scrolling is out. Swiping is in. We’re officially entering into the no-scroll era—a space where audience…
In Conversation: Michael Wilkins on Co-existence of AI and Sustainability in Marketing
AI in the Industry AI is turbocharging digital marketing—but at what environmental cost? As brands race to adopt the latest tools, few are stopping to ask what it’s doing to the planet. We spoke with Michael Wilkins, co-founder of sustainable marketing agency Akepa, to explore the tension between innovation and impact—and where AI fits in…
Stretching the Limits: Is Short form Video Still… Short?
Stretching Short Form: Did you know the first short form video had a time limit of just six seconds? The platform was Vine—a viral, vertical video app that exploded in popularity among early creators. But Vine met its end in 2016, and one of the many reasons was precisely that rigid time limit. Around the same…
In Conversation: Aman Chopra on AI in Business and Marketing
Marketing in the Age of AI and Data Privacy: This interview series will explore how executives navigate the increasingly complex AI and data privacy landscape. Through candid conversations, we’ll uncover the strategies and challenges behind balancing innovative marketing with rigorous compliance and how companies adapt to build trust in an era where data is both…
In Conversation: How UGC Turns Customers into Creators
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…
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