B2B
Why Brand Name Normalization Rules Matter More Than Ever in the Age of AI Search
Enter your brand name on Google. Next, do the same with ChatGPT. Then, search through Perplexity—this is where brand name normalization rules start to matter. Most likely, you will notice that your brand appears to be displayed, cited, and sometimes interpreted in varying ways between the searches, such as one will use a hyphen, while another will not…
Why Marketing Proof Points Matter More Than Brand Promises in 2026
For decades, branding lived comfortably on bold claims. Best-in-class, industry-leading, and revolutionary. And strange for a while, that formula worked like anything. But in 2026? Consumers don’t just hear words — they actively tune them out. Today, the audience is hyper-informed and algorithm-savvy. They have witnessed influencer scandal, overhyped AI tools, greenwashing exposure and affiliate marketing schemes attached with “authentic recommendations”. As earlier, Ad Pulse already pointed out If you are looking into the future, brands will…
Incentive Marketing Is Peaking: Are Discounts Eroding Brand Trust?
If you ask any marketer, one of the quickest ways to increase short-term sales is through discounting. However, with all the brands promoting limited-time offers, 50 percent discounts, buy-one-get-one free, etc., the question is: are incentives hurting or helping brands? Incentive marketing has been a tried-and-true growth tool for many years, but in 2026, something feels different.…
The End of Big Brand Moments? How Always-On Branding Is Taking Over in 2026
In 2026, attention is constantly being shared across many different platforms. Consumers pay more attention to the way brand behaviors can be perceived than to how often they see a brand’s campaign. Brands that continually show up and have an identity will be more easily recognized as they are able to fit seamlessly into the conversation. Hence, brands that…
Brand Budgets in 2026: Why “Do More with Less” Is Officially Dead
For years, “do more with less” was marketing’s favorite coping mechanism. Budgets got tighter, expectations got bigger, and teams were told to stretch every rupee, dollar, or cent until it squeaked. This cliché has come to an end in the year 2026. Brands don’t just have reduced or increased budgets; they now have a different…
Generative AI Advertising: Campaigns That Worked (and Why)
Yes, it’s true—the hype around generative AI in advertising is over; now it’s a huge creative resource and facilitator of idea creation and co-creating with consumers (audiences). As Ad Pulse rightly puts it, “Generative AI is not just another technology buzzword thrown into the marketer’s toolbox — generative AI is a paradigm shift.” Today’s brands are using generative AI to build a…
Social Media Updates 2026: How X, TikTok, and Instagram Are Changing the Rules of Reach
Social media channels are always evolving — but 2025-20226 marks one of the most transformative periods yet. From AI-generated feeds on X to TikTok’s SEO-driven discovery and Instagram evolving into a search engine, platforms are redefining what content gets promoted and how it’s delivered. If you’re building a social strategy to grow your brand, you must adapt to how platforms are changing—and how audiences…
Pinterest Predicts 2026: Trends Creators Can’t Ignore
Pinterest has shifted from simply forecasting trends to becoming a platform that helps to create the future. And while many platforms focus on what’s currently trending, Pinterest focuses on what users are creating, dreaming about, and saving on their boards for months (or even years) before those trends reach the mainstream. That’s why Pinterest Predictions are important; as they…
AI, Trust, and Personalization: A Harvard Business School Lecturer Explains B2B Consumer Strategy in 2026
Since AI is bringing fundamental changes in how consumers behave, it has become imperative to rethink strategies to deploy AI in B2B marketing—especially in consumer strategy. Planning, creating, and disseminating information is a traditional system B2B has long been preoccupied with, while sidelining personalization. Segmentation or categorization of consumers gets decided first, and then communication happens through…
The End of SEO Hacks: Why Sustainable SEO Is Back (and Smarter Than Ever)
For a long time, SEO seemed like a shortcut, with no significant long-term implications. It was an environment with loopholes that could be quickly exploited, ranked, cashed out, and then repeated. The SEO landscape included practices such as keyword stuffing, using spammy links, creating AI-generated pages for extra fluff, and relying solely on exact-match domains. And…
Recent Posts
