Best of Brand

Designing Digital Onboarding

Designing Digital Onboarding That Inspires in 2025

By Garima Sinha / February 26, 2025

Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…

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Major platforms are running in digital brand competition

TikTok Still in a Pickle, Digital Brand Competition is Rising

By Ruchi Roy / February 20, 2025

On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what is? The U.S. reversed its previous ruling to ban America’s beloved social platform, but TikTok is far from being out of the woods. The entire situation boils down to the ever-intensifying digital brand competition in…

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Gen Z is Using AI to Create Better Videos

The Future of Video Creation: How GenAI Video Tools Will Shape 2025

By Garima Sinha / February 19, 2025

Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…

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Impact of Merger of Getty and Shutterstock on Stock Image Industry

Getty & Shutterstock Merger’s Impact on Stock Image Industry

By Ruchi Roy / February 12, 2025

Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users?  In a shocking and unexpected move, Getty and Shutterstock announced their…

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Intersection of Fashion and Sports

How Fashion and Sports Brands Score Big with Athlete Marketing 

By Garima Sinha / January 27, 2025

Fashion and sports are the powerful duo — whether its designer sports shoes or athletes turning heads in high-fashion looks. At the heart of this iconic moment is the strategy how brands redefine their strategies to connect with audience calling it as athlete marketing. With such a high impact among audiences, athlete marketing is no…

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Shift to Zero Party Data

Zero-Party Data Revolution: A Game-Changing Insights for Advertisers

By Garima Sinha / January 23, 2025

We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…

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Truth About Sustainability Marketing

Cutting Through the Hype: The Truth About Green Marketing

By Garima Sinha / January 23, 2025

Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…

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Rebranding in the Luxury Auto Industry

Lessons from Luxury Auto Jaguar Marketing of Project Roar

By Garima Sinha / January 22, 2025

Popular luxury brands are no strangers to reinvention, but a few advertising campaigns have created a buzz in the industry. Jaguar bold leap with “Project roar” was a big example. Known for its sleek design, roaring engines and British sophistication, Jaguar has built its identity for decades as a luxury automotive company. With shifting consumer…

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Measuring True ROI in Influencer Marketing

Unlocking the True ROI in Influencer Marketing 

By Garima Sinha / January 15, 2025

When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…

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CeraVe marketing pushes the brand ahead in the market

CeraVe Marketing Blends Science, Simplicity, and Culture

By Ruchi Roy / January 9, 2025

Launched in 2006 with just three humble products, CeraVe has skyrocketed to become Gen Z’s ultimate skincare BFF. How? By experimenting and rewriting the rulebook of the skincare industry, CeraVe marketing has planned its personality to be honest, unassuming, and relatable.  What sets CeraVe apart in the crowded skincare aisle is its unique, no-nonsense marketing…

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