Best of Brand
Redefining Sustainable Packaging in 2025: How Digital-First Brands are Prioritizing Values Over Visuals
It may sound weird, but it’s reality — today, consumers don’t easily fall for a pretty box anymore. What once dazzled shoppers on retail shelves, bold typography, flashy colors, and high-gloss finishes, now barely earns a second glance. We’re in the age of conscious consumption. For digital-first brands, packaging has gone from a marketing tool…
The End of Static Storytelling: How Brands Are Building a New Era of Interactive Storytelling
You land on a campaign—not to watch, but to choose. Swipe left or right. Tap to explore. Speak to a character. Solve a riddle. Build your version of the story. Welcome to the era of interactive storytelling—where you don’t just see the story… you live it. It’s a full-blown plot twist in how brands connect…
Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users
Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb. Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat.…
Dark Funnel Marketing: The Invisible Hand Behind Every Click
It always happens, doesn’t it? You are chatting with a friend on WhatsApp when a friend casually drops a link to a new skincare brand they have been loving. Later, you spot someone raving about the same brand on Instagram Stories. You add their bestseller to your cart without seeing it after a week. That’s…
Culture Over Carbonation: Unpacking Liquid Death’s Demise in the UK
For many months, marketing experts and pundits have covered Liquid Death’s failure in the UK and explored its reasons. Liquid Death’s journey is quite an interesting case study for brands that may see the UK as a potential market for themselves. Liquid Death saw an uptick in its sales and popularity simultaneously in the US…
Meta Advertising Takes a Dangerous Slope with Principal-Based Buying in Recession
Meta advertising has been evolving in the dynamic marketing and ad-buying space ecosystem. Currently, Meta is moving with principal-based trading in the digital landscape. Understanding the complex situation, its reverberations around the advertising process, and the consequences on media planning is significant. Principal-based trading is a controversial topic, and when a giant like Meta, which…
Why WCAG Compliance Is Your Brand’s Secret Weapon (And Not Just a Legal Headache)
Think accessibility is just some boring legal checkbox? Think again. In 2025, WCAG Compliance is the brand flex — and if you’re ignoring it, you’re basically ghosting millions of potential customers. Imagine rolling up to your favorite store only to find the door’s too tiny to squeeze through, or no braille signs anywhere in sight.…
CocaCola Publicis Partnership Signals Strategic Shift —and WPP’s Waning Grip
The US CocaCola Publicis partnership has many layers. One is a celebration. One is the promise of bold new market strategies. And one—perhaps the most quietly dramatic—is how WPP lost a behemoth after managing it for four years. Coca-Cola and Publicis are officially a thing now—at least in North America and Canada. And while everyone’s…
Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns
We’ve all been there—you Google hiking boots once, and suddenly your Instagram, YouTube, and inboxes are flooded with trail-ready footwear ads. Creepy or convenient? That depends on where you land in the “personalization vs. privacy” debate. In today’s omnichannel marketing landscape, brands are walking a tightrope. On one side, consumers expect personalized experiences. On the…
Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge
Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk. The man was the brand. With a massive online following and a defiant “I hate…
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