B2B
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
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Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
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How Emerging Social Platforms Are Shaking Up Traditional Advertising
Let’s just admit it, social media has magically integrated into our daily lifestyle—becoming essential. Just as we don’t forget our morning coffee, we rarely skip checking social media. Today, social media is no longer a communication platform, which we use for entertainment and fun. But now it has become a lifestyle habit —a space where…
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Digital Ad Spend Trends: Where Are Brands Shifting Investment?
Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or any other platform you scroll through? It’s not a coincidence—it’s a result of brands investing heavily in targeted digital ads. As ad sends shifts to be more specific, data-driven platforms, brands are ensuring their products stay…
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Adapt Signal-Based Marketing or Lose to Data Privacy
In a world where Google seems to change its cookie policies as often as we refresh our feeds and consumers are dodging ads like they’re in a video game—something has to give. Enter signal-based marketing, a classic client-building tactic with machine learning analytics and data-combing. Remember when marketing was more about building real connections than…
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How B2B Brands Use an Omnichannel Marketing Strategy to Connect
Have you ever wondered how powerful it can be to reach your audience through multiple channels, all working together? Think about it as a marketing strategy where every touchpoint — social media, email, website and beyond — is seamlessly integrated into one cohesive plan. That’s what omnichannel is all about. An omnichannel marketing strategy can…
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Is YouTube Shorts Advertising the Next Big Thing for Brands?
YouTube had the “watch and chill” vibe long before it became a trend for any OTT platform. YouTube has a solid fanbase with over 2 billion users and millions of real-time watchers. Despite its popularity, YouTube had to announce YouTube Shorts when the world jumped on the short-video bandwagon. Sure, YouTube may have been fashionably…
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Inside the Customer Experience of Advergames
Advergames? What? Yeah, same. But chances are, you’ve come across one — or maybe even played one yourself. Advergames are app-style games designed to entertain while subtly promoting a brand. These digital experiences blend marketing with gameplay, offering a creative way to introduce products or services while providing an engaging customer experience. Unlike traditional advertisements…
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Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
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How Consumer Direct Marketing is Reshaping B2B Strategies
The lines between B2B and B2C marketing are blurring. These two fields were traditionally considered distinct, with different strategies, goals, and techniques. However, B2B marketers increasingly take cues from consumer direct marketing to better engage their audiences and drive results. As B2B buyers now expect the same level of personalization, engagement, and seamless experiences as…
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