Gizel Gomes
Gizel Gomes is a skilled technical writer with a computer science degree, specializing in creating engaging, insightful content for B2B leadership in the tech industry.
Articles by Gizel Gomes
Buyer vs researcher: Why marketers need to start higher in the funnel
AI deal cycles rarely start with the person holding the budget. Long before the CIO or VP gets involved, someone else has already begun the research—quietly, behind a screen. That person is usually a mid-level evaluator: a researcher, analyst, or…