Gizel Gomes
Gizel Gomes is a skilled technical writer with a computer science degree, specializing in creating engaging, insightful content for B2B leadership in the tech industry.
Bad Bunny Heads the 2026 Super Bowl Halftime Show, and Things Change Now
Bad Bunny headlining the 2026 Super Bowl halftime show is not a side act. This is the main story. It’s a cultural statement: the Super Bowl, America’s biggest televised event, is putting Spanish language and Latino identity at the forefront. For marketers, this moment is about more than music or entertainment. It challenges old advertising…
Marketing Strategies for 2026: Tips for Marketers to Prepare Better
The marketing landscape remains unpredictable, with constant change challenging marketers whether they focus on amplifying marketing strategies, creativity, or a more human touch. What shapes the future of marketing? Learning from the past and proactively addressing new challenges defines this path. Early 2025, the majority of marketing discussions have centered around hyper-personalization and integrating AI…
The Magic Behind 1800 Tequila’s Cool Factor: Authenticity Over Aesthetics
1800 Tequila is the premier example of how to effectively combine classic liquor brands with the current ways liquors are marketed. It has been successful in building a reputation as an up-and-coming, new-age brand of liquor in a time when most other liquor brands have built their reputations based mostly on their history or their…
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market
In September 2025, OpenAI rolled out its first global campaign for ChatGPT. The market was expecting something tantalizing and out of the box from a leading AI giant—and honestly, that faith wasn’t unreasonable. Instead, the campaign served relatable human moments under the banner of ‘everyday possibilities’ with ChatGPT. Within a month, it face-planted. Multiple articles…
What Makes an Amazon Prime Commercial Impossible to Scroll Past?
Amazon Prime commercials are standing out in a landscape where most OTT ads still rely on promotions, product shots, and platform features. Instead of selling a subscription, an Amazon Prime commercial now behaves like a short film, built around emotion, human moments, and narrative tension. This shift is intentional. It reflects Amazon’s bet that long-term…
Multimodal Search SEO: How to Stay on the Feed When AI Sees Everything
Search once was straightforward. You typed some text, Google ranked the results, and you clicked. But in 2026, that idea already feels outdated. Searching is no longer something you “do”; it is something you “show.” People now talk on their phones, take pictures of products, record their problems, or point their cameras at things they can’t…
Gen Alpha’s New Rule: Share It, See It, Delete It
While millennials devoted themselves to constructing their feeds, Gen Z became the kings and queens of the aesthetic dump, and Gen Alpha is doing something new entirely—they are creating ephemerally present, disappearing, in-the-moment content. Their new activity? A Locket “Rollcall”—a siphoning activity inside Locket, an app/widget that sends photos to friends’ home screens. Rollcall enables…
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers
Corporate Social Responsibility & Impact on Consumer Loyalty Australia’s under-16 social media ban is reshaping how young audiences engage online. Social media expert Kirti Chauhan explains what this means for marketers, creators, and brands—and how to rethink youth engagement responsibly. In an era where consumers are more discerning than ever, brand activism and corporate…
November Marketing Rundown: 6 Must-Know Stories of the Month
Thanksgiving, Black Friday, and Christmas have dominated the November marketing landscape. It is early for these ads, but that has not stopped brands bringing stories, campaigns, and bold announcements. According to industry tracker System1’s 2025 Holiday Ads Tracker, this season marks a renewed surge in ad investments. Multiple large retailers across the US, UK and…
Is This the End of AI Influencers? Here’s the New Wave Taking Their Spot
For a moment, AI influencers appeared to be unbeatable. They had flawless skin, no scandals, and ideal brand safety. No late-night meltdowns. And no uncomfortable emotional relationships. No dodging cancel culture. They were always awake, always “on,” and they could appear in Tokyo and Paris Fashion Week, in the same minute. But in 2025, something…