Ruchi Roy

Film marketing in Hollywood

Influencers are New Stars of Film Marketing in Hollywood

By Ruchi Roy / November 15, 2024

Wicked—the long-awaited movie starring Ariana Grande and Cynthia Erivo—has Broadway fans and Wizard of Oz lovers counting down the days. While the film marketing for Wicked is at its peak, one moment stood out: the Kardashian-Jenner clan attending a private screening of the movie alongside Ariana and Cynthia, shared through Kim K’s Instagram story. Naturally,…

Integrate Google Search Ads 360 in your marketing strategy

Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025  

By Ruchi Roy / November 13, 2024

Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…

micro vs macro influencers

Micro vs. Macro-Influencers: Finding the Right Fit for Your Brand

By Ruchi Roy / November 11, 2024

In the ever-changing world of influencer marketing, things have really taken off in the past ten years. What used to be a small, niche way for brands to get their name out there has now become a huge part of marketing strategies everywhere. Influencers are now a big deal when it comes to how consumers…

Immersive Advertising in the era of Attention Economy

Is Immersive Advertising Making a Difference in Market?

By Ruchi Roy / November 11, 2024

Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…

brand transparency

Why Brand Transparency Leads 2025 Marketing Strategies

By Ruchi Roy / November 8, 2024

Marketing has changed significantly, with customers now holding the power in relationships with brands. They expect transparency and have little patience for subpar experiences. Unhappy customers will quickly switch to other brands. To build lifelong, loyal customers, meeting their expectations is crucial. Establishing lasting relationships with today’s customers requires delivering relevant, personalized experiences. However, trust…

social media algorithms

Social Media Algorithms: Navigating the Ever-Changing Landscape

By Ruchi Roy / November 6, 2024

The evolution of social media over the past decade is truly remarkable. It seems like just yesterday we were all familiarizing ourselves with Facebook and Twitter. Now, we find ourselves immersed in a complex and dynamic world of various platforms, algorithms, features, and trends. The rapid pace of change in this digital landscape is both…

Rise of Dr Pepper in Market

Keurig Dr Pepper Marketing Proves the Power of Community Branding  

By Ruchi Roy / November 6, 2024

Keurig Dr Pepper marketing is insane. After acquiring top spot in big three, it’s rocking the house, blowing the roof, and giving competitors a serious run for their bubbles. And when a brand that’s been around since the invention of the lightbulb is trending, you know something special is bubbling behind the scenes.  From 2000 to…

AI-Powered Advertising

What Brands Need to Know About The Rise of AI-Powered Advertising

By Ruchi Roy / November 4, 2024

In the modern advertising landscape, AI plays a crucial role. Almost every online ad you encounter is delivered to you in real-time with the help of AI. Major ad platforms like Google Ads and Meta Ads use AI-powered advertising to sell, target, and place ads across vast networks of digital destinations. Essentially, AI determines the…

Domino's X Fortnite Collaboration 2024

Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits

By Ruchi Roy / November 4, 2024

As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…

Rundown of Month October

Special Rundown of October Marketing News — 8 Bite-Sized Stories Every Marketer Should Know  

By Ruchi Roy / October 31, 2024

The spooky season has wrapped up, and just before the holiday hustle kicks in, let’s do a quick rundown of October marketing news. From Elon Musk bringing X back to Brazil to Google battling for its GSE market dominance, October was packed with marketing moves. It’s not just the tech giants grabbing headlines. Major brands…

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